With large corporations dominating countless industries, small businesses, especially the ones started recently need to do everything they can to set themselves apart. Digital marketing is the best way to achieve this.
However, digital marketing itself is a complex and time consuming affair. It is very easy for a new small business to be lost in the competition. So they need strategic moves that best fit their limited budget and tough competition.
Memorable branding and a good user experience are what attract consumers today. Even if a business is small, and in on a tight marketing budget, the way they reach and interact with their client base should create an impact.
This article provides a quick digital marketing checklist for small businesses and startups to stand out in the competition with limited budget.
1. A High-Quality Website
Your business website is the battleship of your online presence. It needs to look great, provide quality information, and function well.
It’s important for your website to convey your brand identity. This requires a professional logo and information about your core principles. Visitors need to know what you’re all about.
Finally, your website must be mobile-friendly. If it’s not, you’ll miss out on potential business. That’s why it’s important to work with a digital marketing agency like Kick Digital when creating your site.
2. Local Search
Your small business needs to have a strong local presence. This means consumers in your area can find you quickly when searching for the products and services you provide.
Start by creating a Google My Business account. This is a free service and will improve the chances of your ranking high in local Google searches.
It’s also important to get as many online reviews as possible. Ask clients to post reviews on sites like Yelp and Google. This will boost your local search presence.
3. Content Marketing
Today, high-quality content is one of the most powerful digital marketing tools. Make it a point to consistently publish fresh content to the web.
The best way to do this is with a blog. Write weekly articles about your industry that inform and entertain your target audience.
The most important thing to remember is your content should be well-written and relevant. That goes for all the content on your website too.
4. A Social Media Strategy
Every small business should have a social media presence. This allows you to reach more people and interact with current and potential customers.
When setting up social media profiles, be consistent. Include logos, photos of your staff, and all pertinent business information.
Then, publish links to your blog articles, advertise upcoming sales, and start hosting social media contests.
5. Email Marketing Campaigns
Sending out monthly email newsletters is a great way to maintain a relationship with past and current clients. This tactic will also help you bring in new business.
There are many newsletter programs that are affordable and easy to use. Find something that works for your organization.
Your email newsletters should keep people informed of upcoming sales, business news, and changes. Make sure you link to your website and promote your latest blog article as well.
Using This Digital Marketing Checklist to Your Advantage
Ignoring the importance of digital marketing is a good way to get buried by the competition. In today’s competitive marketplace, this is a recipe for disaster.
Start employing the tactics discussed in this marketing checklist and boost your online presence now. On a later stage when your new business startup kicks off, you can start investing more in new digital marketing mediums.