Content marketing may seem easy once you get into it and begin seeing good results in terms of traffic and conversions. But advanced content marketing is being able to take this mild success and turn it into a repeatable, calculated process.
This is what our advanced content marketing tactics are all about. In this article, we will teach you what you need to be doing to become a better content marketer and get consistent results.
A big part of being consistent is being able to see problems and trends before they occur. This guide is also meant to help you realize some of the trends in content marketing in order to make more strategic plans moving forward. As always, you can implement these tactics yourself. Oftentimes, it’s easier, faster, and more effective to just hire a great content marketing agency.
Like any good learning experience, let’s dive into it headfirst.
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6 Content Marketing Tactics That Will Matter in 2023
The year 2023 has marked quite a few major changes in the way people use the internet. With these changes come some advanced content marketing strategies that you need to employ in order to make sure you thrive online.
1. Keep Voice Search in Mind
This trend is expected to continue, with an estimated 50% of search traffic coming from voice search in 2020 according to ComScore.
The interesting part is, people are not only using their mobile devices to conduct voice searches, they are also using smart speakers such as Alexa and Google Home. In fact, 13% of US households owned a smart speaker in 2017.
This figure is expected to also grow at an accelerated rate, with estimates from OC&C Strategy Consultants as high as 55% of US homes containing smart speakers by the year 2023.
Who knows what this will do to voice search?
No one can really tell just yet, but that is more the reason why you should invest time and effort into learning more about it, because it is changing the way people conduct internet searches and find results.
2. Video is Here to Stay
We talk about it all the time at PoofNewSales, video is becoming huge!
We are in the midst of a revolution in the way that people consume content on the internet, with people consuming more video content now than any other type of content.
This figure is actually to the tune of 72% of internet traffic in 2018 being video-related. This figure is expected to grow as high as 80% through 2019.
It is also shown to:
- Conversions on landing pages
- Increase shares by 2x
- Improve rankings in search
- Improve recall to memory
- Time on site
- Clicks through to website
Most staggering is the 157% increase in organic traffic that comes from SERPs, and the 96% increase it boasts in email click through rate…
3. Manage Your Time More Efficiently
In 2019, 63% of marketing teams will spend more time on their content marketing efforts than in the past year.
This means that if everyone is working harder, you need to be working harder and smarter. Save time where you can,, and make your processes for content production, editing, designing, implementing, contacting, etc… all the way down the line absolutely bulletproof.
There is no replacement for a smooth process in anything. In the case of content marketing, you want to make sure that you save yourself time by doing the following things:
- Use a Content Calendar
- Automate Your Social
- Repurpose Old Content
- Try New Things
- Test, Test, Test
- Create a Coordinated Brand Message
- Re-evaluate Your Audience
- Retarget Your Audience
- Build Your Sales Funnel
- Segment Your Audience
- Create Custom Content
By doing each one of these things, you can save a lot of time in the content marketing process, and become more efficient.
4. Create Branded Content
Branded content is ironically enough, not something many companies think about or try to utilize to their advantage.
Sometimes, it can be surprisingly easy to make branded content, which automatically associates users with your brand immediately after arriving on your site.
This also has the dual purpose of other keywords becoming associated with your brand name through related searches.
Think of it like this. Take your brand name and attach it to something you do, or a point you are trying to get across:
“BrandX: Content Marketing for Dummies” now your brand ranks with the phrase content marketing and content marketing for dummies.
The possibility for variations is endless. Ideally, you want to build these to be both specific and broad, so that lots of good keywords in your industry become slowly associated with your brand.
On top of this, as you begin to show up more in search results, even people who do not visit your site through SERPs will see your brand name and remember it.
5. Focus on or Pay Up for SEO
57% of B2B marketers in 2018 said that SEO is the biggest impact on their lead generation. This speaks volumes for the importance of SEO in this space.
But it is also still needed in the B2C side of things as well. Overall, SEO is not going anywhere, it is just changing as people change the way they use the internet.
There is no way to avoid spending either time or money on it if you are going to be successful at content marketing in 2019.
6. Content is Still King
Content is king. Oh yeah. We will continue to say it until it is no longer the case.
There is nothing out there that can substitute for high quality content that will actually help your viewers to take value from what you are creating.
This takes passion, determination, planning, consistency, and vision. You need to build a team around you that understands the goals of your content marketing campaigns, who your end user is, who your ideal leads are, and how to guide them smoothly through high quality content at each part of the marketing funnel.
In order to produce high quality content, you will want to:
- Answer your audience’s questions
- Provide keen insights, suggestions, tips and tricks
- Have your own unique voice and value
- Span multiple types of content (video, blog, etc…)
- Make evergreen content
- Repurpose your old content
There are many other techniques you can apply to produce high quality content, but these are a few that you should have almost mastered by now.
You will want to go back and re-evaluate all of these different avenues.
- Which questions did your content answer well?
- Which ones could you elaborate more on?
- Which ones did you not answer that are being asked?
- Which pieces of Evergreen Content could use an upgrade?
- Which pieces of old content could I repurpose?
Asking more questions and further reviewing your processes and your content should help you to really hone in on what is working, what is not, and what you need to do in order to continue becoming a better content marketer.
Creating the Best Content in 2019 Using Advanced Content Marketing Tactics
Creating better content is a process. A process of reinventing yourself, your brand, and the world around you. You must continually be able to reinvent your brand in order to stay ahead of the curve and maximize your content marketing ROI.
By applying these 6 Content Marketing Tactics for 2019, you will be able to build on your existing content marketing strategy for years to come.