Content marketing may seem easy once you get into it and begin seeing good results in terms of traffic and conversions. But advanced content marketing is being able to take this mild success and turn it into a repeatable, calculate process.
This is what our advance content marketing
tactics are all about. In this article, we will teach you what you need to be
doing to become a better content marketer, and get consistent results.
A big part of being consistent is being able to
see problems and trends before they occur. This guide is also meant to help you
realize some of the trends in content marketing in order to make more strategic
plans moving forward. As always, you can implement these tactics yourself.
Often times, it’s easier, faster, and more effective to just hire a great
content marketing agency.
Like any good learning experience, let’s dive
into it head first.
6 Content Marketing Tactics That Will Matter in 2019
The year 2018 has marked quite a few major
changes in the way people use the internet. With these changes come some
advanced content marketing strategies that you need to employ in order to make
sure you thrive online.
1. Keep Voice Search in Mind
This trend is expected to continue, with an
estimated 50% of search traffic coming from voice search in 2020 according to
The interesting part is, people are not only
using their mobile devices to conduct voice searches, they are also using smart
speakers such as Alexa and Google Home. In fact, 13% of US households owned a
smart speaker in 2017.
This figure is expected to also grow at an
accelerated rate, with estimates from OC&C Strategy Consultants as high as
55% of US homes containing smart speakers by the year 2022.
Who knows what this will do to voice search?
No one can really tell just yet, but that is
more the reason why you should invest time and effort into learning more about
it, because it is changing the way people conduct internet searches and find
2. Video is Here to Stay
We talk about it all the time at PoofNewSales,
video is becoming huge!
We are in the midst of a revolution in the way
that people consume content on the internet, with people consuming more video
content now than any other type of content.
This figure is actually to the tune of 72% of
internet traffic in 2018 being video related. This figure is expected to grow
as high as 80% through 2019.
It is also shown to:
Conversions on landing pages
Increase shares by 2x
Improve rankings in search
Improve recall to memory
Time on site
Clicks through to website
Most staggering is the 157% increase in organic
traffic that comes from SERPs, and the 96% increase it boasts in email click
This means that if everyone is working harder,
you need to be working harder and smarter. Save time where you can,, and make
your processes for content production, editing, designing, implementing,
contacting, etc… all the way down the line absolutely bullet proof.
There is no replacement for a smooth process in
anything. In the case of content marketing, you want to make sure that you save
yourself time by doing the following things:
Use a Content Calendar
Automate Your Social
Repurpose Old Content
Try New Things
Test, Test, Test
Create a Coordinated Brand Message
Re-evaluate Your Audience
Retarget Your Audience
Build Your Sales Funnel
Segment Your Audience
Create Custom Content
By doing each one of these things, you can save
a lot of time in the content marketing process, and become more efficient.
4. Create Branded Content
Branded content is ironically enough, not
something many companies think about, or try to utilize to their advantage.
Sometimes, it can be surprisingly easy to make
branded content, which automatically associates users with your brand
immediately after arriving on your site.
This also has the duel purpose of other keywords
becoming associated with your brand name through related searches.
Think of it like this. Take your brand name and
attach it to something you do, or a point you are trying to get across:
“BrandX: Content Marketing for Dummies” now your brand ranks with the phrase content marketing and
content marketing for dummies.
The possibility for variations are endless.
Ideally, you want to build these to be both specific and broad, so that lots of
good keywords in your industry become slowly associated with your brand.
On top of this, as you begin to show up more in
search results, even people who do not visit your site through SERPs will see
your brand name and remember it.
5. Focus on or Pay Up for SEO
57% of B2B marketers in 2018 said that SEO is
the biggest impact on their lead generation. This speaks volumes for the importance
of SEO in this space.
But it is also still needed in the B2C side of
things as well. Overall, SEO is not going anywhere, it is just changing as
people change the way they use the internet.
There is no way to avoid spending either time or
money on it if you are going to be successful at content marketing in 2019.
6. Content is Still King
Content is king. Oh yeah. We will continue to
say it until it is no longer the case.
There is nothing out there that can substitute
for high quality content that will actually help your viewers to take value
from what you are creating.
This takes passion, determination, planning,
consistency, and vision. You need to build a team around you that understands
the goals of your content marketing campaigns, who your end user is, who your
ideal leads are, and how to guide them smoothly through high quality content at
each part of the marketing funnel.
In order to produce high quality content, you
will want to:
Answer your audience’s questions
Provide keen insights, suggestions, tips and tricks
Have your own unique voice and value
Span multiple types of content (video, blog, etc…)
Make evergreen content
Repurpose your old content
There are many other techniques you can apply to
produce high quality content, but these are a few that you should have almost
mastered by now.
You will want to go back and re-evaluate all of
these different avenues.
Which questions did your content answer well?
Which ones could you elaborate more on?
Which ones did you not answer that are being asked?
Which pieces of Evergreen Content could use an upgrade?
Which pieces of old content could I repurpose?
Asking more questions and further reviewing your
processes and your content should help you to really hone in on what is
working, what is not, and what you need to do in order to continue becoming a
better content marketer.
Creating the Best Content in 2019 Using Advanced Content Marketing
Creating better content is a process. A process
of reinventing yourself, your brand, and the world around you. You must continually be able to reinvent your
brand in order to stay ahead of the curve and maximize your content marketing
By applying these 6 Content Marketing Tactics
for 2019, you will be able to build on your existing content marketing strategy
for years to come.
About Author: Que Jay
I am an Internet Marketing enthusiast with core expertise in SEO/SEM, Social Media, Online Brand & Reputation Management, and Digital Media Strategy for B2B & B2C, Business Analysis, Business Development, Content Marketing, Campaign Management, Online Revenue Model Optimization and ROI Analysis.