eCommerce is one of the fastest-developing fields of business. AI is one of the fastest-developing fields in digital technology. That the two should be so easily paired together should surprise no one. However, you might not be entirely caught up with the AI wave and may be wondering, how exactly could it be of use to your and your online business. As revolutionary as AI is, it has a plethora of potential uses, and here, we’re going to take a look at a few of them.
Customer relationship management
You don’t need to personally remember your customers to ensure that you’re always making the right recommendations or helping create a more accurate profile of your customers for future engagement and marketing reasons. AI has been playing an increasing role in the capture and sorting of relevant customer data to help drive all manner of insights that online businesses are relying on to drive their customer experience.
Chatbots and customer service
One example of how AI can directly change how customers experience your website is through chatbots. But a few years ago, chatbots were fairly rudimentary, able to make basic recommendations in response to a few key questions that had been pre-programmed. They’re becoming a lot more sophisticated, however, able to respond to more nuanced and detailed questions, removing many of the barriers that may stop online customers from clicking on the purchase button.
Reselling and listing creation
More and more online businesses are selling not through an individual storefront, but through as many platforms as they can get to carry their products. Managing their listings across all platforms, including how those listings are marketed and how their prices are set, can become a time-consuming task. As such, platforms like Foxtail AI, which can use ongoing data collection to adjust listings on the fly across platforms, have become a lot more popular.
As part of generating new listings across a range of platforms, you also need to be able to create new product descriptions that are distinct and suitable to the platform that you’re using, but also able to hit all of the key selling value points of your product. AI has been doing this, too, with AI text generation becoming increasingly advanced, with several new commercially oriented AI text services likely to drop in 2023.
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With the increase in data collection from websites, as well as reliance on things like chatbots that can also log the direct interests of customers, the data exists to be able to get a much better insight into which products are most likely to result in a sale. As such, AI product recommendations are becoming a lot more widely used, allowing businesses to be able to send much more convincing marketing emails and to direct traffic more effectively within their site as well.
There’s no denying that AI is playing an increasing role in the world of eCommerce. With the examples above, perhaps you can see a few examples of how it can be used in yours, too.