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How AI is Revolutionizing the Content Marketing Industry

In terms of technology, AI has become a force to be reckoned with. It has transformed the complete work dynamics of various industries. One such impacted industry is content marketing.

Content marketing has been greatly revolutionized since the integration of AI. The diligence or personalization options that this technology provides are excellent. Content can now be created as a result of just a few simple prompts and minimal optimization.

In this post, we will delve deeper into how AI has enhanced the content marketing industry.

What do AI Content Marketing Tools do?

Utilizing content for marketing purposes is a high-level skill. A roughly written draft of a blog or a poorly written product description will never help in generating conversions. Only the most properly optimized content generates profitable results in terms of marketing.

content marketing

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The traditional methods of such optimization and content creation are no longer feasible. Spending hours on proofreading and revision is not a very efficient method in today’s fast-paced digital world. That is why there are AI content marketing tools.

These tools have made the content marketing process so much easier. It provides high personalization, so there is not any quality concern. You can create and fine-tune content to its maximum potential with little effort. Some of the processes that these tools can perform are given in the form of points below:

  • Eliminate writing flaws.
  • Ameliorate content tone.
  • Provide clarity to your words.
  • Create compelling headlines and descriptions.
  • Fix technical (SEO-related) errors.

These are just some of the examples of the endless optimizations that AI tools can provide. But for now, let us talk about these points.

How are AI Tools Revolutionizing Content Marketing?

As mentioned in the last section, there are quite a few points regarding the answer to this question. So here we will discuss those answers in a little detail.

1. Instant Content Creation

By far, the most mind-blowing feature that AI tools have is immediate content generation. All you have to do is tell tools such as Chat GPT to write something, and they do so within seconds.

On the contrary, manual content writing takes ten times more time. We are not saying that manual content writing is an inefficient method of content creation. In some respects, content writing is still far superior to AI-generated content, but it just takes too much time.

So, with AI content, you can overcome this barrier of time management issues and distribute content in massive quantities.

2. Writing Flaws Removal

Moving on from content creation, now let us talk about content optimization. AI can provide optimization for both AI content and manually written content. That is why this is the more popular method of utilizing AI for content marketing (compared to content generation).

Let us suppose a situation to explain how this works.

  • You have just finished drafting a lengthy article. Now you are not sure whether you have used correct grammar and spelling throughout the write-up. To be sure about this, you can use an AI content optimization tool such as Grammar Check. It will point out all the mistakes that might be in your work.

Here is an example of such writing error detection:

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3. Keyword Addition

One of the most essential elements of content marketing is keyword placement. It is a pivotal step that you have to take if you want organic traffic to discover your content. However, keyword placement is not as simple as it may seem.

Writers often spend large spans of time finding ways to insert keywords in their write-ups. This is because a promotional style of keyword addition can damage the integrity of your work. You have to add keywords to your content in a natural way.

AI tools such as Chat GPT are able to perform this task. But how? We chose a passage from this article and asked chat GPT to add a keyword to it. Here is what it did:

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As you can see, the tool has inserted keywords into the passage without disrupting its flow or changing its meaning. This feature helps greatly in the online marketing of a piece of content.

4. Elimination of Clarity and Readability Problems

The readability of written content is one of the key factors in terms of retaining user attention. As a marketer, it is your job to craft content that keeps an audience interested in your content for a long time. But that cannot happen if the write-up is unreadable.

AI has this covered for you as well. You can use AI-fueled paraphrasers, such as Paraphrase Online, to rewrite your content in a much more readable way. They can fix all the clarity issues of a write-up in just a few moments.

Here is an example of how Paraphrase Online rephrased a Chat GPT-generated passage that was highly unreadable.

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You can see how much more readable and easier to understand the passage on the right is as compared to the left one.

5. Personalization of Content Tone

The tone of your content has a significant impact on the reader’s perception of you. That is why it is usually advised to use a friendly tone in your writing. However, providing valuable information and maintaining the tone of your content simultaneously is a perplexing task.

That is why once again, you can make use of AI tools to fix a problem for you. One of the most popular tools for this purpose is Grammarly. It has recently made changes in its features and introduced a tone enhancer.

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You can use this feature to make a highly optimized piece of content that emotionally engages readers.

6. Reduction of Plagiarism

There is a concern related to AI content that it is sometimes highly plagiarized. However, this plagiarism is not completely unremovable. You can select any dependable plagiarism checker online and detect the unoriginal parts of your content. These parts can then be:

  • Rephrased
  • Removed
  • Cited
  • Quoted

To explain this point, here is an example of a plagiarism report of AI-generated content. The tool we used for this is Check Plagiarism.

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All the highlighted parts of this content are plagiarized, and those are the parts that are to be optimized for originality.

Conclusion

The tools and their functions that are explained in this article are what makes AI a revolutionary technology. If not for AI, all these tasks would have to be done manually. And even then, the risk of errors and mistakes would still be relatively higher.

With AI tools, all these tasks are done in an automated and time-efficient manner. This has positive impacts on the productivity of content creators and the quality of content.

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