The world saw a sudden rise in the number of startups that began in 2020 and 2021. Since then, the number has only gradually increased to a point where most individuals from MNCs have started shifting towards startups since they prefer that culture. Needless to say, we can expect to see more small businesses open up in the coming months as well, which is great for a number of reasons.
However, this also proves that to be a successful startup in a market that seems to be ever-expanding, you need to truly be one of the best there is. If not, you stand the chance of losing customers as quickly as you got them to competitor startups who seem to solve the same problems at a faster and better place.
But don’t be alarmed yet, because that’s what we’re here for. Having a great backend framework is not just a “nice-to-have” factor, it’s a necessity. In this blog, we’re going to walk you through everything about your startup that becomes instantly better when there’s a good backend system in place.
Let’s get started.
1. Fast order processing matters in all industries
Whether you’re in the SaaS or e-commerce space, customers are going to want to find what they’re looking for as fast as they look for it. For instance, imagine you run an e-commerce platform where customers can order their favorite succulents.
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However, due to the rush and traffic you receive online, customers need to wait for a few minutes each time they visit a new page (an online equivalent to waiting in line at a store, but worse). It’s not going to be long before your potential customers bid goodbye to what they’re looking for and head to a faster site.
Or, take a SaaS platform like Ollie that helps customers manage their brewery business online. Having a long wait period to get the data they need can make the effort cumbersome – instead, the data that they’re looking for needs to be pulled up instantly for them to continue working with the same product or tool.
This is possible only when you use the right backend system that accelerates the speed of the website. No matter how much traffic your site receives every day, you won’t need to worry about the server getting slowed down simply because you’ve invested in a great backend service that will keep it up and running throughout – with minimal manual assistance.
2. More time to focus on core business
As a startup, you likely have a limited number of people working in different teams to keep the machine running. However, imagine running a site that needs constant maintenance due to frequent crashes and lags.
This will not only slow down business but will also have you wasting a lot of time managing the backend part of the business instead of focusing on the front end – where the customer directly interacts with the product or service. This will inadvertently affect the overall quality of the business you’re offering to your customers.
3. More security
Every day, we read about companies (especially startups) that fall under fire after a data breach or security concern or risk. The online world is crawling with hackers who are always on the lookout to steal and sell data (especially customer data) on the black market, so you need to be ready for any such data and security breaches.
One of the best ways to minimize and also avoid such occurrences is by setting up a good and reliable backend server system that cannot be easily breached – thereby protecting the sensitive data around your business and your customers.