About 96% of people who visit your site aren’t ready to make a purchase. In fact, 65% of businesses are struggling to generate site traffic and leads in the first place.
Without a digital marketing strategy, your start-up might struggle as well.
On the fence about creating a digital marketing campaign for your new business? Here are seven benefits of quality digital marketing strategies to consider first.
Reviewing this advice about digital marketing can help you make an informed decision regarding your start-up.
It might even set your new business up for long-term success. Read on to discover the top reasons to use digital marketing today.
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1. Increase Brand Visibility
It can take over five impressions in front of a single consumer before they come aware your start-up even exists. In fact, nearly 60% of shoppers prefer choosing brands they already recognize.
The right digital marketing strategies can help you boost your company’s brand visibility. You can appear at different touchpoints during the buyer’s journey, too.
An omnichannel marketing strategy can ensure consumers keep seeing your brand.
The best way to execute an omnichannel marketing strategy is to employ multi-channel marketing campaign automation.
Each time they view your unique branding, brand awareness will grow.
Over time, that awareness will increase until consumers remember your brand. Remaining top-of-mind can help you generate direct website traffic.
Gaining direct traffic can boost your search engine rankings. When consumers look for your offerings, your site can appear as a result. Then, they can click on the link to your site to learn more about your start-up.
Increasing your start-up’s online visibility can help you generate website traffic, leads, and sales.
Eventually, you might even turn a one-time, happy customer into a long-term loyal customer. One loyal customer is worth 10 single-purchase customers. Improving your retention rate by 2% can lower costs by 10%, too!
With loyal customers, you can boost your ROI and help your start-up grow long-term.
Without a digital marketing strategy, however, consumers might never realize you exist. They’ll shop from your competitors instead.
2. Generate Website Traffic
Remember, the best digital marketing strategies will help you appear in front of consumers at different touchpoints.
For example, you can use search engine marketing (SEM) to appear during their online searches. Two of the best digital marketing ideas for new businesses include SEO and PPC.
SEO (search engine optimization) will help your website content rank higher on Google.
You can appear based on the queries your customers use to find your products and services online. You can also ensure they see your Google Business profile. Your profile can send them to your website or give them directions to your store.
You can also use PPC (pay-per-click) ads. PPC ads can appear as text or visual ads. You can use Google Ads to appear on search engines or sites on Google’s Search Network.
You can create social media PPC ads to appear on platforms like Facebook, Instagram, TikTok, LinkedIn, and more.
When someone clicks on your PPC ad, they’ll reach a landing page on your website. Then, you can convert that visitor into a lead or sale. You can also create visual ads to boost brand awareness.
SEO is an organic SEM strategy. You won’t pay when someone clicks on a link to your site.
As the name suggests, you’ll pay each time someone clicks on one of your PPC ads.
Working with a digital marketing agency can help strengthen your campaigns. Then, you can generate more website traffic than ever before. As you gain more traffic, your organic rankings can rise higher, too.
You can use this website rank checker to determine how your site ranks for specific queries.
3. Reach Ideal Customers
With flyers and billboards, you can’t specify who your marketing materials will appear in front of. The lack of precision could waste your time and money.
Digital marketing campaigns using SEO, social media, or PPC can help you reach ideal customers.
For example, you can use SEO to reach consumers based on specific keywords. With PPC, you can even specify demographics like location, age, or gender.
With social media ads, you can specify psychographics. For example, you can appear in front of consumers similar to the ones following your Facebook account.
Reaching your ideal customers can save your time and help you generate more leads using personalization.
4. Establish Credibility
As part of your digital marketing strategy, make sure to update your Google Business profile. Ask your customers to share their reviews on your listing.
Positive reviews can encourage future customers to trust your brand. You can boost your credibility to attract new shoppers, too.
You can also use your blog content to demonstrate your experience and expertise.
Establishing your credibility could help you generate more leads and sales.
5. Keep Competing
Your competitors likely already have a digital marketing strategy in place. You don’t want to fall behind.
Working with a digital marketing agency can help you find new ways to remain competitive. Then, you can attract consumers to your business before competitors get the chance.
For example, you can use SEO to rank at the top of search engine result pages. Consumers will find your site before any other online.
6. Remain Relevant
New digital marketing strategies pop up every year. If you’re behind the times, consumers might think your start-up is an old, outdated business. Your brand’s reputation and credibility might drop.
Consumers might struggle to trust you if you’re behind the times.
Instead, follow the latest trends and advice about digital marketing to remain relevant.
7. Boost Your ROI
Generating brand awareness and site traffic can help you generate more leads and sales. Digital marketing is more cost-effective than outbound marketing, too. As a result, you can improve your ROI.
Then, you can set your new start-up for long-term growth.
Stronger Start-Ups: 7 Benefits of Using the Best Digital Marketing Strategies
Don’t let your start-up struggle from the get-go. Instead, consider the benefits of using the best digital marketing strategies. A strong digital marketing campaign can help you reach customers and generate sales.
As your ROI improves, you can experience lasting growth. Start marketing today!
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