real estate advisor
Share on facebook
Share on twitter
Share on linkedin

The Eight Major Benefits of Real Estate Customer Relationship Management Software

Being a realtor is all about forging relationships. This is why customer relationship management or CRM is so important. With the right CRM for real estate agents, maintaining those essential relationships can be more efficient.

There are more than a few benefits to implementing the right CRM software as a realtor. Here are eight reasons in particular why, if you are a real estate agent, having the best CRM software can be extremely helpful for your efforts.

1. Easily Generated Documents

Part of being a real estate agent means dealing with a lot of paperwork. Closing statements, deeds, contracts, and so much more are all just part of the territory. Having the right CRM software means not only being able to store these documents, but to access them quickly and easily.

It also means being able to create these documents more effectively as well. Pre-generating fields, mean less manual entry and less of a risk of human error. There are also e-signature options to make it easier to garner signatures when both parties are unable to meet at a convenient time.

2. Better Lead Generation

A major part of life as a real estate agent is creating leads. Those leads are what eventually turn into actual revenue with enough work. Having a great CRM program means being able to enhance that lead generation by giving agents the tools to track opportunities, leads, and any deals that may be available.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

There is the opportunity to connect to social media and even website data so as to better understand the intent of each lead based on the interactions that they have with both the agent and the company. In essence, it can help track patterns that generate more consistent, reliable leads for real estate agents.

3. Automation for Superior Efficiency

CRM software also has the capability of automating everyday tasks. Without that software, there would be redundant tasks that need to be done but can drag down efficiency and require important man-hours to complete.

But having a great piece of software means being able to automate things ranging from email interactions to auto-logging phone calls to data entry and everything in between. Eliminating all of those unnecessary manual tasks, it gives the agents the time to focus on the tasks that will produce revenue. Being able to automate can mean potentially elevating the bottom line of the business for the better.

4. Approval Workflows

CRM for real estate agents has the ability to align processes. One of those is the approval workflow; these are processes that require the agent to sign off on certain actions throughout the process. What is cool here is that admins are able to complete the approval workflow for any number of stages throughout the process.

This is a great way to keep management informed on where the progress is, what tasks can be automated, and more. Things such as contract approvals can be standardized. There are advanced workflow capabilities that are able to fit each stage of the marketing, sales, and service processes.

5. Customer Profiling

Knowing as much about the customer base as possible is what leads to more effective lead generation and, ultimately, revenue generation. CRM software can allow for customer profiling, which uses their demographic data, purchase history, and even psychological profiles to show not only who the customers of note are but what it is that matters most to them when buying a home.

When it comes to industrial office space, in particular, utilizing CRM data can mean finding the appropriate customers who would be a fit for that space. The information is highly filterable, meaning real estate agents can narrow down their search in any number of ways. Data is vital in real estate and having the ability to customize searches and utilize that information in any way possible can make a huge difference.

6. Better Security

When working in real estate, there is a lot done with sensitive customer information. This means taking measures to protect that information, especially when there are cloud hosting services in play. Without that security, customers are far less likely to trust a business.

CRM can provide different levels of security. There are role-based privileges that can be selected for different types of users. There are also field-level security options that keep users from accessing different entities or fields. There is record-based security that keeps certain records protected from unauthorized CRM users. The security features can be customized to meet the needs of the real estate firm.

7. Checklist Management

When it comes to real estate transactions, there are a number of different processes that have to be gone through. When closing a sale, for instance, that means telling the new tenants what the move-in policies may be. This is known as checklist management – telling them everything that they must do to move in.

With a great piece of CRM software, that checklist management can be made all the easier. It ensures that all the details are covered, the proverbial dotting of the i’s and crossing of the t’s in every aspect of a real estate transaction. It can mean the difference between consistency and missing some easily ignored steps.

8. A Great Marketing Tool

Being in real estate means facing a crowded market. There are plenty of other realtors out there all working to garner sales in similar markets. So, how does one realtor stand out from the next? Through effective marketing campaigns, of course.

That is another major benefit of having the proper CRM software. There are foundational data available that can help to improve marketing efforts, making them far more efficient and improving the chances of reaching the target audience.

There are so many new ways of garnering potential sales that can be unlocked through the utilization of the proper CRM software. With improved marketing comes the potential for improved conversions, greatly aiding the bottom line.


Some other articles you might find of interest:

Make your business rock with these business plan writing skills:

Startup’s Guide to Write a Business Plan

Would you like to know how investors value a startup?

How Do Investors Value a Startup?

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.