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6 Benefits of Using Robo-Advisors

Robo-advisors are revolutionary tools in financial management.

They do away with the traditional face-to-face interaction with financial consultants as Robo-advisors feature automated software to create and manage assets. They also employ mathematical algorithms to obtain optimum investment strategies based on investor preferences and analyses of current market trends.

As a digital financial assistant, apps or web-based platforms are becoming popular in various areas of the world, such as the United States, Canada, Europe, and Asia. In the US alone, 7% of those surveyed by Statista in 2020 have used fintech-based investment tools, while 27% contemplate its usage.

Benefits of Using Robo-Advisors

These platforms or Robo-advisors continue to gain popularity because of the features they offer—portfolio management, tax-loss harvesting, retirement planning, and overall financial management. They even have several advantages over the standard financial consultation process, making it an attractive investment strategy for newbies, tech-savvy, and even laissez-faire investors.

The best Robo-advisors offer investors various benefits that range from platform registration to asset management and financial education. These advantages include the following:

  1. Lesser Costs

Perhaps the most attractive benefit of this advanced financial software is its cost.

Users can obtain AI-powered financial tools at a fraction of a financial planner’s fees. These fintech tools also require lesser initial capital than traditional investments.

One can begin investing with a minimum of USD$5,000, while others might not even require minimum investment capital.

  1. Customized Portfolio

Typically, an investment portfolio includes different financial assets: cash, stocks, bonds, art, real estate, and private investments. Many robo-advisors now offer socially responsible portfolios, you can learn more here

Together with an accomplished survey that provides information on an investor’s risk tolerance or aversion qualities, a digital financial assistant then uses algorithms to determine the best possible combination of assets to obtain optimum gains.

Simple Robo-advisors often employ the risk assessment technique and investor preference to make automated investments. In contrast, more sophisticated software can pull information from financial institutions (banks, credit cards, payments, etc.) and prevailing market trends to make sound investment decisions.

Robo-advisors can also perform rebalancing processes to ensure the efficient allocation of assets to reflect optimum status and gains.

  1. Ease of Use and Security

Robo-advisors have user-friendly interfaces accessible as web-based platforms or mobile apps.

These are accessible anytime, anywhere, as long as internet connectivity is available. Users can also personalize their platforms to reflect their preferences. Robo-advisors also display transaction histories and generate tax reports to inform investors of how much they need to pay at the end of the year.

Digital financial advisers also come with tax-loss harvesting capabilities. They sell securities to avoid payment of capital gains tax at the end of the year. Simultaneously, the AI tool analyzes market conditions and considers selling securities when market prices are favorable.

Thus, assets are frequently repositioned and simultaneously secured to provide investors with the most optimum investment conditions.

  1. Multiple Usage

Online financial platforms have varied uses depending on a user’s purpose and experience in investments.

For newbies, it can become an efficient investment organization tool. Simultaneously, for more advanced investors, Robo-advisors can function as estate planners, complicated tax managers, trust fund administrators, and retirement planners.

  1. Wide Appeal

The automation of investments and financial planning has opened up a broader customer base that spans generations.

Tech-savvy millennials and Gen Xers prefer convenience and efficiency, while Baby Boomers and retirees can maximize their investments for estate and retirement purposes.

  1. Financial Education and Management

Robo-advisors remain true to their function as advisers.

They can help you identify financial goals and inform you about suitable investment strategies tailored to your needs. This is one key benefit of using digital planners, as they provide knowledge to everyone, empowering all income and age brackets to make sound decisions that nurture their finances.


Technology has paved the way for the automation of many tasks.

Its application in the finance industry has ushered in a new range of products that showcase user-friendly and accessible interfaces, allowing anyone to participate in investment activities despite minimal knowledge and capital.

The artificial intelligence employed by Robo-advisors in customizing and rebalancing portfolios is remarkable. Its ability to rebalance assets and secure gains help ensure sound finances.

At the same time, additional features such as estate planning, retirement planning, and even financial education make it a versatile tool that can be used to manage current assets and secure sound finances in the future.


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