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How Do I Choose the Best Digital Marketing Company for My Business?

55% of businesses say they outsource their marketing efforts. Based on the return on investment (ROI) they get, it’s money well spent!

Hiring a professional marketer when you’re a small business owner is a smart choice. Not only does it take the burden off your shoulders, but it also ensures your marketing is well done.

But with so many marketing agencies out there, how do you pick the right one?

In this article, we’ll show you how to choose the best digital marketing company!

Determine Your Needs

Before you seek out a digital marketing company, first determine what your business’s needs are. Without knowing what they are, how can you know if a digital marketing agency is right for you?

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By putting down on paper what you need, it’ll be easier to vet companies and weed out the ones that won’t work for you.

Do Research

Thanks to the internet, a wealth of information is there at your fingertips. So use that to your advantage!

Do some background research before you start contacting companies. See how they market themselves

For example, if you want a digital marketing agency to take care of your blog, check out how they run their own. If it’s not that interesting or captivating, then that’s a red flag.

Also, find out what previous clients have to say about them. Needless to say, you want to pick a digital marketing company that has a good reputation.

Ask Questions

When speaking to the agency, treat it as an interview. As them plenty of questions to find out more about them, such as:

  • Can I see some examples of your work?
  • Who will be working on what?
  • How do you measure your results?

Their transparency and ease in answering questions should give you a good idea of whether or not they’re a good fit. Those with a good reputation and years of experience (like William Lawrence Advertising) will be able to answer your questions with confidence.

Cross off any that try to dodge your questions, as they’re most likely hiding something (such as lack of knowledge or experience).

Send Out RFPs

RFPs (short for “request for proposals”) are documents that ask the companies for more information. They’ll respond with the scope of what they can do, the timeline, and their prices.

Before you commit to a company, you can ask them to do a test task. This will prove they can do what they promise.

Meet With the Company

Lastly, before you sign a contract, meet with the company. Their staff might seem perfect on paper, but if you clash with them, it won’t be a good working relationship.

If everything goes well, then go ahead and sign!

Pick the Best Digital Marketing Company

With the best digital marketing company by your side, you’ll be able to launch your business to success. So take the advice we’ve given you and you’re sure to find top-quality agencies in the marketing industry.

To find out more about business ownership, keep reading our blog page.


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Get the latest news, resources and tips to help you and your small business succeed.