Best website builder for small business
Share on facebook
Share on twitter
Share on linkedin

Designing a Website for Your Small Business: Comparing the Top Website Builders

Small business owners are passionate about their craft and eager to reach a wider audience. If you’re one, you know a website can help you achieve that, but most people are intimidated by the technical skills required to build it. That’s where the best website builder for small busines comes in – an easy-to-use tool that helps you create a professional website without any coding knowledge. 

But with so many options online, how do you know which one to choose? In this article, we’ll take a deep dive into the top website builders for small businesses, providing all the information you need to make an informed decision. From pricing to functionality and more, we’ve got you covered.

Keep reading to find out which website builder best suits your small business!


Criteria for Selecting The Best Website Builder for Small Business

  1. Budget 

Consider the cost of the website builder services and whether it fits within your budget. You can get a basic service for as low as $3/month or as high as several hundred dollars for top packages. Look for basic website templates or free website builders like WordPress if the cost exceeds your price range.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

  1. Comfort level 

Choose a website builder that is easy to use and comfortable to work with, especially if you’re new to website building. If you’re a small business starting out, you probably don’t need complex features. A simple website builder is good for a start. 

  1. Customization

Consider whether your website needs customization options. If your website requires unique or complex functionalities (like a sign-up area or eCom. storefront), a website builder that offers custom coding might be necessary.

  1. Design 

Good website design is essential to attract more customers. According to a Stanford report, approximately 75% of visitors judge the credibility of a business based on its website design. Therefore, it is essential to choose website builders with templates matching your brand image and user-friendly navigation.

  1. Content Updates 

Will you need a lot of content updates? Some businesses, like local flowering shops, gallery artists, etc., require consistent updates, while others, like car wash businesses, may require less often. If you need regular content updates, look for a website builder with an easy content management system (CMS) to make content updates quickly and efficiently. Consider investing in an expensive platform only if you’re updating your site often.

  1. SEO optimization 

SEO is what ranks your website on search engines. Therefore, it is essential for any business looking to attract new customers and grow, making it important to choose a website builder that has built-in SEO optimization features.

  1. Payment Gateway support

If you plan to sell products online, consider website builders with e-commerce features and secure payment gateway options, like PayPal or Stripe.


Top Website Builders for Small Websites


  1. WIX – Best Website Builder for Small Businesses Overall

Wix is handsdown our top pick. It’s an excellent website builder for small businesses due to its user-friendliness, affordability, and focus on the small business market. It offers over 900 business templates, an easy-to-use drag-and-drop editor, and various features to help grow a business, including an online store builder and Wix form builders. Moreover, customer support is top-notch, and there is 24/7 infrastructure monitoring. 

Furthermore, its free forever option gives you 500MB storage and 500MB bandwidth. While this isn’t much considering the requirements of most modern businesses, it’s more than enough if you just need a face to let people contact your business. 

However, the free version has limited storage and bandwidth, and domain personalization is unavailable. What’s worse, only one person can edit at a time.


  • Super-easy to use with a drag-and-drop interface
  • Wide variety of design options and templates
  • Add-ons are also available
  • User-friendly interface
  • Excellent customer support
  • 24/7 monitoring


  • No domain personalization options with free plans
  • Only 1 person can edit at a time

Small businesses that can benefit from Wix include:

  • Designers
  • Photographers
  • Content marketers
  • Freelancers
  • Restaurants and cafes
  • Event planners
  • Online stores
  • Bloggers and writers
  • Health and wellness professionals


  1. Squarespace – Best Website Builder for Creative Businesses

Squarespace is a popular website builder known for its ease of use and attractive templates. Its drag-and-drop feature and design options make it easy for anyone to create a professional-looking website without technical expertise. Squarespace offers a variety of templates that are perfect for small businesses, photographers, and visual artists who want to showcase their work.

One of Squarespace’s biggest strengths is its all-in-one platform that can handle multiple website features, including blogs, e-commerce, and domain hosting. It also provides users SEO tools, domain transfer, and 24/7 customer support. 

Squarespace’s e-commerce capabilities are strong, with built-in tools for setting up an online store, integrating with ShipStation to print shipping labels, and setting up shoppable Instagram posts.

But Squarespace has some downsides. For instance, you need business plan to access features like custom code. It also lacks a multi-language approach and has fewer add-ons and apps than similar tools. 


  • Modern and elegant templates
  • Perfect for photographers and visual artists
  • Drag-and-drop feature and a variety of design options
  • An all-in-one platform to handle blogs, e-commerce, hosting, etc.
  • Domain transfer available
  • Mobile optimization
  • SEO tools available


  • Lacks multi-language approach
  • There are fewer add-ons and apps
  • Limited e-commerce capabilities

Small businesses that can benefit from Squarespace:

  • Creative businesses, like photography studios or visual artists
  • Small e-commerce businesses that don’t require advanced features
  • Small businesses that need an all-in-one platform for managing their website, domain, and hosting


  1. Shopify – Best Website Builder for Ecom Stores 

Shopify is a popular website builder for small businesses focusing on selling online. It is an all-inclusive, subscription-based commerce tool that helps businesses of any size to get set up with a custom domain name and web hosting services. What makes Shopift better than others is its advanced ecom features, as it is designed to grow with your business. It has high storage and bandwidth allowances and offers free marketing features for social media, email marketing, website chat, and more. Oh, and you don’t need any coding skills to use this builder. 

Another feature that makes it unique is the fact that Shopify is always helping merchants bring their products to new markets. It has partnerships with all major social media channels like TikTok, Facebook, and Instagram.

Shopify’s website builder is easy to use and allows you to sell wherever your customers are, with great customer support available 24/7 via live chat, phone, and email.


  • Provide free SSL
  • Wide range of Shopify apps 
  • Excellent for dropshipping.
  • High performance with super-fast load times
  • Responsive design
  • Easy integration with multiple payment gateway options


  • Expensive 
  • Few themes and limited customization.

Small businesses that can benefit from Shopify:

  • E-commerce & Retail 
  • Apparel and fashion 
  • Marketing and advertising 
  • Consumer goods 


  1. WordPress – Best Website Builder for Content-Oriented Businesses

WordPress is a popular website builder for small businesses due to its user-friendly design capabilities, a wide variety of themes and plugins, advanced SEO tools, and integrations with top shipping carriers. WordPress is a website-creating platform and content management software that allows businesses to create websites, forums, membership sites, resumes, portfolios, blogs, and more. WordPress is constantly being upgraded as open-source software, ensuring it performs at its best at all times.

Regarding pricing, WordPress offers a free version, but to access full e-commerce functionality, you have to pay for the Business plan at $25 per month or the Commerce plan with WooCommerce at $45 per month. The level of customization in WordPress is high, but it does require a deep understanding of CSS or HTML, so businesses without web development skills may need to hire someone to create a customized website.

The availability of so many plugins also means there’s always the possibility of a plugin conflict with your WordPress version. 


  • Intuitive design capabilities and drag-and-drop feature
  • Wide variety of themes and plugins
  • Advanced SEO tools
  • Integrations with top shipping carriers


  • Customization may need web development skills
  • Possible plugin conflicts 
  • Steep learning curve

Small businesses that can benefit from WordPress:

  • Blogs and content-focused websites
  • Service-based businesses
  • Portfolio websites


  1. Weebly – Best Website Builder for Sole Proprietors 

Weebly offers a free basic e-commerce account and affordable plans if you upgrade. Setting up and customizing a website is easy, and no prior technical knowledge is necessary. Its drag-and-drop builder makes it easy to start with a theme and customize it with your brand’s colors, custom fonts, video backgrounds, and animation. Weebly’s e-commerce tools are excellent and provide real-time shipping rates, advanced inventory management, product search, integrations with PayPal, Stripe, and Square, and an auto-tax tool.

In terms of customization, Weebly’s drag-and-drop interface makes it easy to start with a theme and customize it with your brand’s colors, custom fonts, video backgrounds, and animations. If you want to dive into the code, playing around with HTML and CSS is also available.

Weebly offers customer support via email, phone, and live chat for US customers only. The Weebly App Center provides 300+ apps covering marketing, communications, e-commerce, social media, and other site tools and features. 


  • Completely free plan with a free domain
  • Affordable plans for upgrades
  • Excellent e-commerce tools
  • Security features
  • Drag-and-drop interface for customization
  • Weebly App Center provides 300+ apps
  • Free stock images to use on your website


  • Slight learning curve
  • Limited customer support for non-US customers
  • Templates aren’t as beautiful as some competitors

Small businesses that can benefit from Weebly:

  • Bloggers
  • Freelancers
  • Simple shopping carts
  • Small e-commerce businesses
  • Private clubs or subscription schemes


What’s the Best Website Builder for Small Business? 

There is no one-size-fits-all answer to which website builder is the best for you. It depends on the specific needs and business requirements. All the options mentioned in this post are some of today’s best prospects. Each of these builders has unique features and pricing plans that cater to different business goals. Carefully evaluate your requirements and choose a website builder that fits your needs and goals.

Good luck! 

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.