Blogging is on the rise since its inception and has been a steadily increasing practice for almost all big and small businesses. Companies regardless of size, specialty and location are using blogging as an essential marketing tool.
According to researchers, in 2011 only B2B marketers increased their use of blogs by 27% and blogging stands third in content marketing activities.
Industry stats are very much favorable for you to opt to blog as a marketing medium, so if you’re not blogging already, you must think of considering it on a serious note. However, an industry trend doesn’t always mean you should follow it; you must analyze your capabilities, goals, and grounds before taking a decision.
This article will identify whether or not you should be blogging; based on the fact that for whom blogging is and who should not consider it!
Blogging is a Must if:
- You want to discuss the relevant issues/topics for product innovation purpose, i.e. product upgrades, new product ideas, bug fixing and so on.
Blogging is not a suitable option if:
- Your businesses require not to be open with information.
- Your business lacks the required expertise.
- You do not want to experiment new things.
So, it all depends on your specific short- and long-term and available resources. But one thing you must make sure before investing into content marketing via blogs and that is ROI.