Did you know that organic traffic accounts for 53% of all online traffic and over 40% of the revenue generated by brands?
Low Hanging Fruit: Simple Yet Effective Ways to Boost Organic Rankings
This is why most marketing teams look for ways to generate more organic traffic for websites. When your site ranks on the first page on search engine result pages (SERP), you will see an increase in organic traffic.
Websites that rank on the first three slots for particular keywords often see a significant increase in organic rankings. Lack of organic traffic may result in a reduced ranking, which leads to a loss of customers and reduced sales.
For this reason, understanding how to increase your organic traffic is the holy grail of SEO marketing.
Are you looking for a simple yet effective way to boost your website’s organic traffic? Below are tips to help you achieve your marketing goals:
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1. Identify and Correct Low-Performing Content
Do you feel that your site has a lot of non-performing content? Low-performing content is content that doesn’t help your website achieve its marketing goals. These goals include boosting conversions, increasing organic traffic, and getting referrals.
Unfortunately, non-performing content isn’t doing your brand any favors. It could be hurting your ranking opportunities by blocking your site from getting enough traffic. This is because the low-performing posts utilize most of your crawl budget.
A crawling budget is a process that search engine algorithms use to determine which pages and how many pages on the website they should crawl.
Non-performing content blocks the algorithm from crawling your site effectively. That’s because the algorithm often abandons a website if it gets knotted up crawling your low-quality and ineffective content; hence, it won’t get to the good content on time.
However, if you identify and remove non-performing and inefficient content, the search engine crawling budget will be enough to crawl throughout your site to the good content. This means that the essential pages on your website will be crawled, increasing your ranking.
To identify low-performing content, follow the below steps:
- Create a list of your target keywords and articles that aren’t driving traffic to your site
- Check your website for keywords or articles that bring organic traffic to your website
- Use keyword rankings software tools to help you filter keywords and phrases that drive a lot of traffic to your website
- Filtering will give you a list of keywords and articles that don’t drive a lot of traffic to your site
- Cross-reference the keywords and the articles with their URL link’s performance on the key organic metric
- Assess other factors such as timelessness, content quality, click-through rate, and bounce rate
- Check for errors such as dead-end links, duplicate content, and broken links
After identifying low-performing content, it will be easier to fix the issue. You can optimize the headers, image ALTs, or Meta tag SEO to help you improve your ranking on the SERPs.
You can also redirect the traffic from low-performing content to high-performing but relevant pages to fix the problem and you might also want to check the link bait guide.
2. Look for New and Fresh Keyword Opportunities
Did you know that even the best keyword marketing strategy might have gaps? This is very true, especially in today’s competitive world. There are always new keyword opportunities emerging online every day.
Additionally, when you offer new products or services, fresh keyword opportunities open up. In most cases, marketers take some time before incorporating these new keywords into their SEO marketing strategy. Ensure your brand takes advantage of these new opportunities immediately.
This will keep you on your toes and give you a head start over your competitors. With this in mind, never accept to use a gap-filled keyword marketing strategy. If you miss a keyword opportunity, your website’s growth will be stunted.
This gives your competitors an advantage over you, attracting even your customers. Identifying and recognizing keyword opportunities and using them to build a keyword strategy will help you boost your brand visibility and increase search traffic.
If you want to find new keyword opportunities, ensure you start by pinpointing the “low-hanging fruits.” This means targeting keywords with low competition and high search volumes. You can find these keywords by using keyword targeting software tools.
3. Implement Content and SEO Optimization
In Search Engine Optimization, content optimization will help your website’s SERP ranking. Content optimization will help you maximize your website’s chances of ranking high on search engines. You can use content optimization tools to help you with keywords research and creating high-quality content.
Content optimization includes essential things such as:
- Incorporating both secondary and primary keywords
- Using the correct keyword densities
- Ensuring the content has excellent readability
- Having the proper word count
- Optimizing description and meta title tags
If you’re looking to optimize your website’s content, ensure you use the appropriate keyword density and create content with the proper word count.
All search engine results are different. While some answers are given with a single snippet, others require 1000 to 1500 articles.
For instance, questions about the age of celebrities are displayed differently than How-to queries. Additionally, e-commerce categories and product pages may require up to 3,000 words to answer a customer’s question adequately.
The Google algorithm knows the word count that will adequately answer your target customers’ questions depending on your industry. This means that if your articles aren’t within this word count, it will be very challenging to rank.
4. Improve Your Website’s Speed
Have you ever visited a slow-loading website? There is nothing more annoying than a slow-loading site. Research shows that 53% of consumers tend to abandon a website if it takes more than three seconds to load.
Slow loading speeds will hurt your ranking because it enhances your site’s bounce rate. Slow loading speeds also negatively impact a user’s experience with your brand.
Improving your site’s speed will give users the best experience with your site, reduce your bounce rate and improve your site’s ranking. That’s because the Google algorithm will rank your site higher because of the traffic it receives.
One of the most common causes of slow loading speeds is poor web hosting services. Check your web hosting service to see if it’s holding your website back. You can do this by using online tools to measure your TTFB (time-to-first byte).
This will help you pinpoint the time it takes the web hosting servers to respond to a user’s request. If the TTFB is above 400-500 MS, you should consider going with a different web hosting company.
The main idea is to get all the pages on your website to load within two seconds after a search is executed. Your website’s content could also be the source of slow loading speeds.
Two key things to consider are the images on your site and any excessive use of apps and plugins.
Most people use too many plugins to add some functionality to their websites. Some of the plugins could slow down your site by over a second. Ensure you go through your site’s list of extensions and disable or delete the ones you no longer use.
5. Post Original and Authentic Content
Content is one of the most valuable means to capture and keep your target audience’s attention.
Relevant and meaningful content is the best bait to keep your target audience on your site, increasing your dwell time. Dwell time is the period of time a user spends browsing your website, which significantly impacts your SERP ranking.
Did you know that over 70% of digital marketers consider content optimization one of the most effective tricks to improve your SEO ranking? While posting high-quality content is great, never forget the importance of originality.
For Google and other search engines to recognize your SEO marketing efforts, you must post original and authentic content. Individuality is the backbone of SEO. Duplicate content and same text articles will hurt your site’s organic ranking.
Likewise, plagiarism and publishing articles and content from a different source will also harm your organic search rankings. Therefore, it’s advisable to use software tools to help you pinpoint plagiarized content. Such a tool will help sniff out any unintentional duplicate content.
Ensure you rectify plagiarized sentences immediately to avoid posting duplicate content. This will help you stick to posting original content, which will help you gain the trust of your site’s visitors.
6. Optimize Your Images
Marketers use images and video content to capture a visitor’s attention. According to research, there is a 94% increase in views on article pieces with relevant images than those without.
This means that web visitors today prefer browsing through content with relevant images.
That’s because people don’t just want to read the information on your website; they also want to experience it. There is an ever-growing power of using visual content.
Therefore, if you want to stay ahead of your competitors, start incorporating images and other visual content on your website for maximum results.
Most people say that images and pictures speak louder than text. This is because captivating images are a greater attraction for users browsing the internet than plain text. Therefore, it’s essential for you to optimize your images.
While it’s crucial to upload high-quality images, ensure you optimize the image to avoid slow-loading speeds.
Take into consideration important factors such as file format and size because they play a crucial role in enhancing your website’s organic ranking.
A huge-sized image will take too much time to load. This often leads to slow loading speeds and increased loading time. This could hurt your Google rankings.
Therefore, ensure you resize or compress your images while still maintaining the quality for optimization. You can also use industry-related keywords on the image’s description, title, caption, and file name when posting.
This will create a relevant connection between the image content and your industry, improving your search engine ranking.
7. Improve Your Formatting
Formatting can help you improve the user experience. That’s because website visitors enjoy a user-friendly website layout. An attractive and clean web design increases your site’s engagement and visitor’s dwell time.
These are the two most critical pointers when it comes to organic ranking. For this reason, it’s advisable to spend ample resources and time to alter and improve your website’s architectural design.
Make sure that the site’s layout is clean, uncluttered, and is well organized.
Use a font size and topography that makes it easy to read your content. Remember also to keep your paragraphs short with enough spacing between them.
Additionally, limit the use of colored text, italics, and bold font in your articles as these could turn off some readers.
You should format the content using bullet points and checklists to improve clarity. Bullet points are easy to skim and scan through the article, making it easy to read. You can also use header tags to reduce cluttering too much text in one place.
When looking to improve your website’s ranking on search engine result pages, it’s advisable to use SEO professional services such as https://www.perthdigitaledge.com.au/search-engine-optimisation/seo-perth-services/.
That’s because professionals are better equipped to handle all your website’s formatting and SEO needs, ultimately driving more organic traffic.
8. Consider Blogging
Have you considered including blogging in your SEO marketing strategy? Blogging is one of the most incredible marketing tricks for e-commerce businesses.
According to research, a company is 13 times more likely to achieve a higher return on investment when publishing blog posts and articles.
Blogging has helped many B2C, and B2B businesses overcome numerous marketing challenges they face. Additionally, another study shows that companies with an operational blog are likely to get a 434% increase in indexed pages.
An indexed page is one of the most critical factors for SEO ranking. That’s because it allows search engines to crawl your web pages, improving your ranking.
Additionally, indexed pages mean that your search engine is more likely to recognize your site as a source of high-quality and relevant information for online users.
Are You Ready To Improve Your Organic Rankings?
Improving your website’s organic rankings doesn’t happen overnight. It’s a process that requires patience, dedication, and a lot of hard work.
While this can be a tiresome process, following the above tips will help you better improve your website’s rankings and ultimately increase brand visibility.
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