The food industry is worth $1.77 trillion and will continue to grow as more businesses make changes to their current business model. One way to increase the value of your food business start-up is to implement the right branding ideas.
4 Powerful Branding Ideas for a Food Industry Startup
Start-up marketing is essential to ensuring your business’s future success, and we’ve got some ideas that are sure to help get your business off on the right foot.
1. Utilize Brand Ambassadors
What better way to take the first step in food branding than using brand ambassadors? Brand ambassadors are like walking advertisements for your company that push the company’s brand to your consumers.
Typically, you’d want to use employees as your brand ambassadors because no one will know the company’s ins and outs and what the company identity is better than your employees.
2. Get Creative on Social Media
More people are spending their time online, which means more businesses are using social media channels to market their companies to their consumers.
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Effective branding means doing something that other companies aren’t doing. Use social media in a way that’s creative and unique compared to your competition.
This could mean partnering with influencers or hosting live question and answers sessions to connect with your target audience.
3. Wow With Product Packaging
Your logo shouldn’t be the only thing that stands out about your products. Sometimes the real money is in the way that you package your products.
For example, one way people know that they are receiving packages from the Amazon brand is the packaging.
You can expect to see that notorious orange, blue, and black on all the products they deliver to customers. What does your packaging say about your company?
When people see the packaging, do they know their receiving meat case dividers from your company?
4. Don’t Skip the Merch
People love to wear shirts that have quirky sayings and puns about food on them. When starting a food business, you’ll need to think about the merchandise you sell in your store as well as the food that you’re selling.
When people see your merchandise, they will immediately correlate what they see with your store. This is also a form of advertising being done by customers without you having to spend a massive amount of money.
The more people that see your merchandise, the more likely they are to visit your store and become reoccurring customers.
Branding Ideas: Food Start-ups that Stand Out
Branding ideas are only a small part of marketing for your company. We recommend that you take the time to create content that’s memorable and sets you apart when pushing your brand on social media channels.
And don’t forget that people love to wear food merchandise that advertises your business. If you want to know more about advertising, marketing, or business, check out one of the many articles posted in this section.
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