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Brick and Mortar Business Marketing Strategies That Actually Work

Brick-and-mortar shops are currently facing fierce competition from e-commerce growth. E-commerce giants like Amazon currently contribute to 20% of total retail purchases. While this has threatened the physical retail realm, customers still like purchasing from classic stores, where they can interact with products directly.

However, physical stores should ramp up their marketing strategies to prevent losing all customers to online shops. Combining digital marketing trends and offline marketing strategies can help brick-and-mortar shops stay ahead of the competition. Consider the following strategies if you run a physical store.

1. Use Digital Signage For In-Store Remarketing

You should prioritize in-store remarketing to engage customers and improve shopping experience and sales. Digital signages are strategically placed displays that deliver target promotional messages to in-store customers. The primary benefit of employing this strategy is to capture customers’ attention.

You should use these displays to showcase visually appealing marketing content. Strategically placed inflatable air dancers, inflatable tubes, and other displays effectively capture customer interest. You can source customized display materials from Look Our Way. You can also opt for modern display screens to show videos and animations.

Besides capturing customer attention, digital signage lets you make real-time product information updates. You can swiftly adapt to changing inventory, pricing, and promotions, ensuring your marketing message remains updated and relevant. This dynamic nature allows you to easily run limited-time offers and flash sales and promote seasonal products.

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2. Conduct In-Store Events

You shouldn’t ignore the benefits of offline marketing strategies, such as in-store events. Planning an in-store event significantly invigorates your brick-and-mortar business and boosts foot traffic. For starters, in-store events provide an excellent interaction opportunity. You get to engage with customers on a personal level.

Hosting an in-store event also attracts a larger audience. Brand events create a buzz, drawing new and existing customers into your physical shop. Themed parties, workshops, product launches, or demonstration events incentivize prospects and customers to visit your shop.

In-store events also deepen customer engagement. They are an opportunity for customers and marketing teams to interact beyond shopping. Customers who attend can view, ask questions, and witness product demonstrations. Such engagement boosts customers’ emotional connection to your products and brand.

Similarly, in-store events are a perfect opportunity to conduct market research and gather customer feedback. Interacting with customers during in-store events allows you to gather valuable insights into their pain points, preferences, and behaviors. You can use this information to shape future offerings and marketing strategies.

Brick-and-mortar stores can also use in-store events to create shareable content for their marketing campaigns. Pictures and customer testimonials from the event can be used on social media platforms, websites, and other promotional campaigns.

3. Optimize Local Search To Attract Local Customers

Optimizing local search to attract customers is another effective marketing strategy for brick-and-mortar stores. With increasing reliance on mobile search, you should have a strong online presence that suits your local audience. Contrary to what most people believe, optimizing your business for local search isn’t challenging.

You should start by creating an optimized Google My Business profile. Update accurate information about your business, such as phone number, business hours, and address. You should also include quality images of your products and the store’s interior.

Similarly, identify and include local keywords naturally in website content, blog posts, and meta descriptions. Once your profile is live, encourage customers to share their reviews. Positive customer reviews improve your shop’s visibility in local Google search results. You should promptly respond to these reviews to show customers their feedback is valued.

Apart from GMB, you should also list your brick-and-mortar shop on local directories and citations. Ensure that you upload consistent information across these directories. Doing this provides potential customers with accurate details about your store and improves credibility. 

4. Use Social Media Advantage

Social media marketing is crucial to brick-and-mortar business marketing strategies. Social platforms provide a dynamic and interactive way of connecting with prospects and loyal customers. You can also use social media to promote your products and services. Consider the following tips to make the most of your social media marketing:

  • Build a strong social media presence: You should create strong profiles on social media platforms preferred by your audience. Focus on popular platforms like Facebook, Twitter, and Instagram. Ensure all profiles are complete, with accurate information about your business.
  • Use visual content: Pictures, videos, and other forms of visual content are engaging. You should use them to showcase your products and services.
  • Geo-tagging and check-ins: You should encourage customers to geo-tag and check in on social media platforms when they visit your shop. This boosts online visibility and allows their followers to discover your business.
  • Offer exclusive discounts: You should introduce exclusive discounts for your social media followers.
  • Engage your followers: Responding to customer comments, mentions, and messages boosts customer engagement.
  • Run promotions and contests: Social media platforms are an excellent place to run contests, promotions, and giveaways. It is a perfect way to generate buzz around your brick-and-mortar store.

 Endnote

The main challenge brick-and-mortar business owners face is attracting customers to their stores. While it may seem like an uphill task, especially given the popularity of online shopping, most people still enjoy the traditional shopping experience. In-store shoppers also tend to spend more. The strategies mentioned above can help you increase foot traffic and sales of your physical store.

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