While it might seem a bit silly, the marketing collateral you produce for your business actually says a lot about your company.
How a Brochure Can Personalize Your Business
For starters, the more time, energy, and creativity you put into your business’s marketing materials, the more customers will associate that same attention to detail and quality with your brand.
A high-quality ad speaks volumes about your professionalism and standing in the world of business, especially considering the amount of competition out there these days.
That being said, have you ever thought about the way that you can inject your business’ personality into your branding and marketing materials?
Keep reading for more information about how you can use marketing materials to personalize your company and ultimately attract more customers.
Add Some Personality to Your Brochures and Flyers.
Especially if you’re the kind of business that goes to trade shows or leaves brochures at other local businesses, the way you approach brochure printing can really speak a lot about your company.
While there’s nothing wrong with using a template when it comes to printing your brochures, approaching brochure printing with the hopes of creating a custom brochure that really speaks to your company is a much more personal way to print your flyers.
For example, if you’re a tree-cutting business, you may want to create a brochure that is oriented vertically in order to show off your work more specifically.
On the other hand, if you’re a boutique women’s clothing store, you may want a full-color bra style guide clearly illustrating the differences between a t-shirt bra, sports bra, bralette, balconette bra, a strapless bra, and other types of bras you offer.
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Ultimately, even the way you approach paper stock and envelope size can be an opportunity to approach your brand from a more personal perspective.
Thinking about brochure printing from a 360-degree perspective can ultimately result in you attracting more customers by focusing on how the finish and paperweight provide potential customers with a better understanding of the great quality your company offers, too.
Experiment with Testimonials and Tone to Personalize Your Online Brand.
While the way you approach brochures and other printed marketing materials are important, it’s just as important to think about your online persona when it comes to personalizing your company.
Especially if you have brochures pointing customers to head to your website or social media channels, it’s critical that you approach the copywriting for all of these marketing tools from the same mindset.
If your brochure uses very colloquial terminology, it’s just as important to mimic that online, so that you create a more personalized and unified brand experience.
Take the example of the company with a brochure about different bra styles. While you could find a way to turn that brochure into a PDF using an online design tool, that might be missing an opportunity for personalization.
Just like every woman’s breasts and cup size are different, so too are the reasons why they may choose a strapless bra, a plunge bra, or a maternity bra.
By having actual customers’ testimonials be featured, you can go beyond the bra style recommendations to explain why your company’s bras and bralettes are better than the competition’s.
Showing your customers also offers an opportunity to illustrate how your bras and bra sizes appeal to women of all breast shapes and sizes, rather than only showcasing models in your balconette bras and other wares.
Nowadays, consumers want more than just a product or service. They also want to support a company whose values and commitments coincide with the customers’.
As such, any way you can personalize your company’s branding voice and marketing materials go a long way in helping to attract and retain new customers.
Whether you’re putting more effort and energy into your marketing brochures for trade shows or spending time developing a brand voice on social media, taking a more personal approach to your business is bound to connect more with customers.
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