Did you know that 45% of small businesses don’t even have a website?
This is pretty incredible, considering that a website is basically like a salesperson that is working every hour of the day, every day of the year.
5 Secrets to Maintaining a Killer Business Blog
While having a website is better than nothing, many small business owners have found that maintaining a business blog is one of the best ways to generate new leads.
Are you writing a blog but aren’t familiar with the ins and outs of business blogging?
Let’s take a look at five tips for creating a killer business blog to help you meet your business goals.
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1. Stop Trying to Sell
One of the most common mistakes a startup company can make when they are writing a business blog is constantly trying to sell something. Your blog should be written for your readers, not for you.
People are understandably wary of being “sold-to.” They don’t want to hear your sales message, they want information that is useful to them.
2. Drop the Corporate Tone
You’ll have a hard time gaining regular readers if you’re writing in a corporate tone.
Instead, make your voice more conversational to help engage your audience. If you’re wondering how to change the tone of your writing, check out these copywriting techniques.
3. Make Sure the Intro Draws Them In
You only have a few seconds to grab the attention of your reader, so you better do it fast. During the opening paragraphs of your blog, you want to empathize with the reader and the issue that they’re trying to solve.
You can then make a promise that your advice will add value to their lives and reassure them that you offer easy tips to solve their problem. Add a video, or an infographic and you’ve caught their attention for a minute or two. You can also add a table or a chart through a WordPress tables plugin to make your case more compelling.
4. Write Headlines That Make Them Click
It doesn’t matter how awesome your blog is if you can’t ever get anyone to open the article. Your headline is what draws people in at first, so you want to make sure it’s catchy.
You can do this by using emotional or sensory words. People also love lists with numbers (notice that this is five secrets to maintaining a killer blog, not just some secrets?)
This is your opportunity to tickle the curiosity of the reader.
5. Inspire Them in the Conclusion
When writing a blog, the conclusion shouldn’t read like the end of an academic paper. Instead, use them as an opportunity to inspire the reader with a course of action they can take.
Whether it’s reading more articles, signing up for your email list, or using a certain product to solve their problems, end your post with a bang and not a whimper.
You Can Create a Business Blog That People Actually Want to Read
It doesn’t matter what industry you’re in, you can create killer blogs that keep your audience coming back for more. The key is understanding your target market and writing to serve them, rather than your company.
The purpose of a business blog is to increase traffic and establish yourself as an authority in your field. This is what leads to loyal customers and more sales in the long run.
Did you find this article on writing a business blog interesting? If so, be sure to check out the rest of our blog for the more fascinating and informative content!
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