Anyone who is dabbling in the B2B and B2C eCommerce markets will be familiar with the term PIM. PIM has been playing a substantial role in improving and empowering businesses across the world – with the ability to collect and manage huge amounts of data, this system has come in handy for retail and eCommerce businesses.
Be it a business with thousands of wide-ranging products or a smaller store with just a few offerings, a PIM can be of great use to business as it helps in keeping track of records. Click here to know more about this management practice!
PIM and its Rising Popularity
PIM is the abbreviation for Product Information Management – it might consist of a set of practices or applications/software that is employed in the management of product information and related data across several stores, retail chains, etc.
Although this system does not handle every single piece of information related to a product, it still acts as an indispensable resource for eCommerce businesses.
In simple terms, the PIM system will allow you to gather necessary data relating to a product and let you manage the data. You will also be able to create catalogs – they will contain all the marketing and sales data you will need to enrich your business. Learn more here.
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Why does your Business need a PIM?
There are many reasons why using PIM can be highly productive for your business. Even when different people in a retail chain edit product information it all gets recorded in the PMI system. This way, all the data is recorded and tracked seamlessly.
Efficiency Bolts Up
When you have a PIM, you need not spend time searching for specific product information. Everything is perfectly organized by the management system, so the efficiency of work in activities like editing shoots up.
One Source for All Data
The PIM acts as one true source for all legitimate data – there aren’t scattered sources where you have to run repetitive searches. As a one-stop solution, PIM also lets you add newer data and organize it at your convenience.
Results gathered from businesses that have been using PIM have shown a significant rise in ROI. This might be because of the efficient system and the ease of measuring the business benefits.
Better Experience for Customers
When customers are provided with accurate descriptions and details of products, they are extremely satisfied. Also, a PIM system makes navigation easy for customers, which furthermore enhances their customer experience,
Improved Quality of Data
When the information related to your products is made accurate, it reaches the target audience easily. Also, you will be able to create high-quality images, videos, and other types of content that need to be put alongside the product description. This creates a pleasant experience for customers.
PIM simplifies several aspects of a business – it acts as an omnichannel that can make the processes of creating, editing, and managing infinitely easier. Opt for a PIM system today and boost your business’s reach and ROIs!