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7 Reasons Your Business Needs to Film Video Testimonials Today

Did you know that 66 percent of consumers in the United States of America are more likely to make a purchase after watching video testimonials from a brand or company? Testimonial videos are some of the most underrated and underused options that your business has when it comes to reaching your audience.

The goal of any brand or business is to build credibility and trust with its target audience. Getting an increase in sales and revenue is great, but the benefits of testimonial video production for your business extend even further. You’ll find that your brand starts getting increased levels of referrals.

The good news is that you’re in the right place to learn about the seven biggest reasons why you need to make use of B2B testimonial videos for your business. Keep reading to learn more!

1. Video Testimonials Have an Emotional Impact

One of the biggest benefits that you’ll see when you start using a video testimonial outline for your business is the emotional impact that it makes compared to a written testimonial. Humans often believe that they’re in complete control of their emotions and rational thoughts, but video testimonials are a great way to build trust and impulse.

Text is often basic and boring when it comes to reaching consumers. That isn’t even taking time into account. It takes much less time to watch a testimonial video than it does to read an online review or a written testimonial.

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Most consumers in the 21st century lack the patience to read written testimonials from start to finish. The ones that do are often unmoved by what they’ve read.

2. Attention Grabber

Going with testimonial video production rather than written testimonials is also proven to capture the attention of your audience. Videos like the ones at are much more likely to stick in the minds of your audience than anything that they’ll read on your website or social media page.

Videos often activate the emotional centers of the brain, which means that you’ll have an easier time connecting with your audience. They’ll retain a lot more information when you go this route compared to written testimonials.

3. Testimonial Videos Get Shared

If you’ve spent any time on social media over the past few years then you should be well aware that videos are always getting shared. It doesn’t matter if it is on Instagram, Facebook, or TikTok, videos are quick and easy to share and they provide knowledge and entertainment that is unparalleled.

If you want to spread your message and brand awareness then you need to turn to testimonial videos. Most people that use the internet are in the habit of sharing videos that they find interesting or fun. Make sure that you’re creating worthwhile content to increase the odds of it getting shared.

4. Consumers Like Reviews

If you’ve ever looked at making a big purchase then odds are that you took the time to read reviews from previous customers or people that have used the goods or services. You can learn a lot from someone else’s experience, and video testimonials are an amazing way to gain more knowledge about a brand.

When customers read positive reviews about goods or services their trust grows. The more their trust grows, the more likely they are to end up making a purchase from your company. Make sure that you’re using trustworthy testimonials if you want to reach a broad audience and find success with testimonial videos.

Film your testimonials in a relaxed and comfortable setting and allow the people to speak naturally. Testimonials that read like scripts often get ignored since they seem fake.

5. Sales Conversions

Another big reason why you should consider using video testimonials is the fact that you’ll see a big increase in sales conversions. The primary goal of any advertising campaign is to grow your sales revenue. Testimonial videos are great because they combine online customer reviews with the emotional connection that comes with a video.

You’ll increase your odds of getting your content shared across multiple social media platforms with this strategy. The more traffic that visits your website, the better your sales numbers will look and the more your brand will blossom.

If you’re not already sold on making good use of testimonial video production then you should know that the most successful businesses in the world are using this advertising method.

6. Adds a Human Element

Video testimonials are also great because they help you add a human element to your business or your brand. Many people view businesses or corporations as these faceless monoliths, but there are tons of people that work hard to make these businesses thrive. The most important part of all of these businesses is the customers.

Happy customers are amazing resources that you should make good use of by getting positive testimonials on videos about your brand. Videos are much more engaging compared to written testimonial content.

7. Stronger Bonds

Creating strong bonds with your target audience is a sure way to build a loyal customer base that keeps coming back for more. It allows your customers to understand your goods or services better and make an informed decision about if you’ll help them or not.

The main goal of any B2B testimonial video is to build a strong bond that will lead to a symbiotic relationship between the two businesses. Working together could help both businesses grow and thrive. The more confidence that your clients and customers have when it comes to your brand, the more likely they are to continue coming back to do business with you in the future.

Put Video Testimonials to Good Use Today

Video testimonials are an amazing tool that your business has in its toolbox for reaching consumers and building trust. Using testimonial video production will help your potential customers gain a much better understanding of your goods or services and build impulse. Best of all, it allows you to create engaging content that provides your target audience with real reviews.

For more helpful and fun articles like this one, make sure you check out our blog.


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