Business Plan for Laundry Business & Dry Cleaning Services

Cleaning business is a hot market and will always be. Starting a drycleaning or laundry business is profitable in almost any city around the world where day to day life is on a busier pace. If you are opening a laundry service or dry cleaning business and want to run it successfully, a detailed business plan is a must.

Just in case, if you are looking for details like laundry and dry cleaner start up costs, target markets and how to open a laundry shop or dry cleaning business, do check our detailed overview of Pick & Delivery Dry Cleaning Business.

Once you know the basic details about starting a dry cleaning or laundry business, you must develop a proper business plan. This article will help you if you are looking for:

Sample business plan for laundry business

Business plan for dry cleaning business

Laundry business plan conclusion

Mobile dry cleaning business plan

Pick & Delivery laundry service business plan

laundry and dry cleaning business plan

Writing business plan for you dry cleaning services or laundry shop will be simple and easy if discussed as chapters. So here it goes:

Chapter 1: Business Service Introduction

Although executive summary can be the first to present, but we’ll discuss it in last as it’s written at the end.

Now coming to the introduction, it’s all about how the business/service focuses on customer satisfaction, i.e. by rendering excellent service, on time deliver, timely pickup, using quality products and all other stuff that can make it appealing.

The sub-sections of the chapter should include:

  • Objectives
  • Mission statement, Motto or a Tagline.
  • Growth potential.
  • Keys to success, i.e. range of services, clientele, reputation etc.

Chapter 2: Startup Details

This is to discuss the details like where the service/business will be located, area, strategic importance of the location etc along with the numbers and statistics. Details to be included here are:

  • The start-up capital (equipment, installations etc).
  • Distribution of owner’s investment and borrowings.

Do use the tables and graphs effectively; they don’t just look good but also make it easier for the reader to understand more in less time.

Chapter 3- Products and Services

Depending up the area you are operating this business and the offers you have, better is to create a rate card first. Once rate card is ready, you can present it smartly in the business plan. Doing so will save your time and your rate card will also be ready with the business plan.

Chapter 4- Market & the Competitors

Here you will write down the strategy and implementation summary, i.e. what’s so special about the business that makes it stand out in the market, what type of customer service you will provide and how will you work on client satisfaction.

Studying your competitors closely helps you add up all the points missing in their business; by offering the best rates, advance packages, more flexible hours, weekend services, ease of access and so on.

Doing a SWOT analysis of your business will better help writing this section.

Chapter 5- Marketing Action Plan:

Without proper marketing, you simply cannot do any business. It’s the key to acquire more customers and keep the business running. From local promotion via pamphlet distribution to catching prospects online via Google Ads, Facebook & Twitter, you need a plan for everything to be done rightly.

Follow these detailed guides and develop a marketing plan for your laundry and dry cleaning services business.

By knowing the common and specific marketing strategies above, you should be able to identify what to include in the plan and what not. Once you have a filtered list of marketing mediums to be used, you should grab a Marketing plan template and edit it according to your needs. Use a marketing plan template that has capacity to work as marketing action plan.

Chapter 6- The Financial Plan

Grab a financial plan template and add up your details to make your life easier. Remember that mostly financial plan templates come with detailed documents which you might not need. So, only take account of the documents that you need at this stage, i.e. balance sheet, income statement, cash flow statement and so on. Do not go into too much details of the stuff that you are not familiar with.

Chapter 7- Forecasts & Milestones

Expected revenues in one year, distributed into 4 quarters makes a good forecast. Using graphs and tables makes is more attractive and easier to understand.

Remember that milestones are just the smaller parts of bigger goals; if you plan 100k revenue in one year, you must know that in the first quarter you may not hit 25k, so, set realistic milestones.

Chapter 8- Human Resources

It’s a must for any business plan to have details of  people behind it. Ideally, add the details about owner(s)/management people first and then the experts you have. In case if you have not hired people at the moment, write in detail about the job profiles you plan to hire.

Time for Review & Rechecking

As proofreading is a must for any business document; a recheck of facts, figures, information and the structure for your laundry/dry cleaning business plan is required. Make sure that business plan covers everything mentioned above and is ready in the same order.

The Final Word:

As I mentioned in the beginning of chapter 1, “Executive Summary” is the first and foremost part of a business plan. It is presented on the first page of the document, but while developing the business plan, it is the last part to be written as it summarizes step 1 to 8 in one or two pages.

Once you are done with writing all the details as mentioned above, now it is the time to organize your laundry service/dry cleaning business plan in proper table of contents and add the appendix if required.


You can use samples for ideas, while templates can be used where replacing content works great like in the Marketing and Financial plans. However, you cannot rely on a a whole business plan sample or template. A business plan represents the soul of your business and it must be unique as your business.