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4 Business Startup Essentials to Track

Developing a solid business idea can provide you with greater independence and the flexibility to control your lifestyle. Your new idea may change the world, but knowing how to execute it is a different story. Statistics show that nine out of 10 startups fail because of a lack of research, ineffective marketing, weak leadership, and more. Below, we’ll show you the right tools needed to turn your idea into a successful venture. 

1. A Viable Business Idea 

Whether it’s an innovation or an improvisation, your product or service should meet the needs of your target audience and attract potential investors. Working on a prototype of your product would allow you to gather feedback and make improvements. It is also essential to research your industry competition to determine your chances of success. Some of the key factors to consider include: 

  • Whether the size of the market is growing or shrinking
  • Industry and market trends 
  • The social media presence of your competitors and how they strengthen their customer base
  • How your product sets itself apart from the rest 

2. A Detailed Business Plan

A well-crafted business plan is crucial to secure financing for your startup. Your business plan should contain the following key sections: 

  • Executive summary: an overview of your entire business strategy.
  • Company description: an in-depth, containing information on the company name, what type of entity it is, the organization’s founders, mission statements, and goals. 
  • Product and service: description of your product and service in detail, its value, and how it differs from competitors. 
  • Organization structure and management: whether your ownership structure is sole proprietorship, corporation, or partnership. This part also looks at the structure of your management team with key employees and how they contribute to the business’s success. 
  • Market trends and analysis: industry landscape, pricing, location of customers, competitors, and economic indicators, such as the stock market. This is the section that piques the interest of the investors. 
  • Marketing: This is built around the 5Ps, which include product, price, place, people, and promotion. In essence, here you tell your strategy that will make the product reach your audience.
  • Funding and financial projections: The funding section is included when you want to secure funds and loans; it should outline how much capital you need to start and run your business, how you plan to use that funding, and where your current financial situation stands. On the other hand, financial projections look at balance sheets, operating expenses, income layouts, and expected profit and loss. 

3. Legal Aid 

A lawyer can foresee legal issues between partnership agreements and how to avert them best. They will help you choose the right business structure, such as a partnership or corporation. Note that choosing the wrong structure can make you liable for your employee’s or partner’s mistakes and put you at risk of costly legal issues. 

Additionally, lawyers help register your business by obtaining the proper licenses and permits. They can also draft and review contracts like investment contracts to save your startup from unnecessary loss and assist you in securing your funds through negotiation. 

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If you work in a fieldwork-dominated service sector, you can secure the help of personal injury lawyers, such as those from Yegendorf Law Firm, to safeguard your firm and your employees against cases of damages. Running a business can expose you to many liabilities; you can be sued for negligence if a worker gets hurt. They will help you understand your legal rights by developing strategies, policies, and other procedures to prevent that from happening. They can also represent you in court and help you negotiate a proper settlement with the insurance company.

4. Funding, Investors, and Business Insurance

Online lenders and banks can offer you loans, but you can opt for different government business loan programs as a new business. You can also find investors like venture capitalists or private lenders who may be willing to buy stakes in your business. To appeal to investors, you must tailor your business plan to their needs and have the correct data and statistics to back your claims. You need business insurance such as property, liability, workers’ compensation, and business interruption insurance to protect your business, employees, and yourself from financial losses. 


To achieve your startup’s goals, you need people with the right skills and experience who can also adapt to your company’s culture. Create a detailed job description to attract the right people. Conduct interviews and check references to gain insight into their work ethic. After you have set up your business, it’s time to reach out to your customer base.

Building a website and creating a social media presence will help you engage with your audience and build relationships with them. Getting a lawyer will help prevent lawsuits, protect your product’s intellectual property, and mitigate any risks within the business law. 

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