The emergence of digital technologies and e-commerce has opened up a world of opportunities for businesses. By increasing your customer reach, you’re on the right path to improving your sales.
However, moving your business online is not without its challenges. Before you get started, you need to understand the best way to tackle the transition. Interested in learning more? Below we are going to take a look at five of the biggest obstacles you may face.
Building Your Brand Presence Online
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
Marketing your products online and figuring out how to create your brand image is easier said than done. While you may have good ideas, you’ll have to spend time building up trust with potential customers.
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are great places to increase your visibility online. This is because they provide businesses with the opportunity to showcase their expertise.
It’s even possible to use resources, such as the Sippin’ & Shippin’ marketing podcasts to help you learn more about running your business. Following the right tips will allow you to establish yourself quickly.
Learning How To Use Digital Tools
The internet is full of great tools that can streamline many aspects of running an online business. For example, it’s possible to automate customer service responses and use tracking analytics to see how visitors interact with your website.
While they are handy, these tools can be overwhelming for those who are new to the scene. It’s important to do the right research to understand how they work before getting started.
Creating Quality Content
At the heart of any successful online business is content that resonates with your target audience and encourages them to make purchases. While this seems fairly straightforward, coming up with quality content ideas takes time and effort.
If you don’t have good posts, articles, photos, and videos, on your website or social media platforms, customers won’t be able to engage with your brand. You want to show what sets you apart from other companies in your industry.
Making Your Website Mobile-Friendly
Having a mobile-friendly website is no longer optional. It’s essential if you want your brand to be discovered. While a regular website is relatively easy to build, you’ll have to spend time ensuring it works well on different devices (phones, tablets). Users should be able to navigate easily without having to resize or scroll too much. It’s one little aspect that you don’t want to miss.
Crafting An Effective SEO Strategy
SEO (Search Engine Optimization) is key for getting found on search engine result pages (SERPs). When done correctly, it ensures that when people search for terms related to what you offer, they will find your website first among all the other competitors.
In order to do this, you need to research keywords used by potential customers and then optimize content accordingly so that it appears higher up in SERPs organically. These SEO tips can help you get started.
As you can see from the above, moving your business online presents many challenges but it also offers immense rewards if done right. By learning what the difficulties are, you can develop the necessary strategies to launch your site efficiently.