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Chocolate Packaging – 5 Creative Ideas For Businesses

Looking for creative ideas for your chocolate packaging? In this article, the packaging pros of Packlion are here to guide you and share with you prosperous inspirational concepts and creative visions worth considering with your chocolate packaging.

Keep on reading to learn how to elevate your confectionary brand with a unique packaging design.

Can Creativity Sell Chocolate?

In modern days, creativity is at the core of selling chocolate. The market is flooded with sweet tooth products and chocolate. So in order to be perceived as an interesting and alluring option, your confectionary should have an attractive packaging that is relatable to customer preferences and easily stands out.

When you build an experience around the chocolate packaging design, people would be drawn to shop from your online store or purchase your products in-store. And it all starts by embracing creative ideas and concepts.

5 Creative Ideas For Great Chocolate Packaging

Use Colors That Your Target Audience Like

The packaging is the first thing clients see when they notice your sweet edible products in the store or online. With that in mind, you need to make sure that the packaging looks attractive enough color-wise to make clients interested in purchasing your chocolate.

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Picking colors that best represent your product and that the ideal audience likes are the first step toward a successful packaging design.

If you’re looking for a more minimalistic luxury-feel design concept then choosing a black and white color scheme would work great for your chocolate brand. For a more bold and fun look, go for vivid colors. And for a more timeless look, choose classic earthy colors.

In case you are selling different kinds of chocolate, think about how to coordinate the main colors on the packaging so that clients can easily recognize the variety they are looking for with just a glance.

Launch Special Editions

If you choose custom packaging for your chocolate then you can easily launch special editions and keep clients interested with new engaging designs every time you put out a product during a holiday. This is also a great solution when you want to introduce limited edition chocolate varieties.

Special edition chocolate and packaging keep clients engaged and allow you to test how different kinds of designs and color schemes perform on the market. Consumers can hardly get bored with your brand.

Use Minimalism

The viral minimalism trend in packaging is gaining huge popularity in the confectionery business as well. Minimalistic designs make a good aesthetical impression on customers. For that reason, in recent years, brands are more interested and open to adopting clean and subtle packaging designs that best represent their luxury chocolate products.

Create A Memorable Unboxing Experience

The customer experience starts with the chocolate packaging. Not only how it looks, but how the packaging feels, and how easy the confectionary is to unbox. That’s why it is advisable to create a unique unboxing experience that will trigger the client’s senses and inspire positive emotions.

You can do that with custom packaging. Steer away from the classic chocolate wraps that are so boring and basic. Go for a tailored chocolate box instead. Make sure the box fits your products perfectly to avoid damage and breakage and grant ultimate protection during transportation and handling.

Here are a few tips on how to make the packaging and the unboxing experience memorable:

  • Uplift the unboxing experience by choosing nice-to-the-touch materials
  • Make sure the unboxing process is fast and seamless, and that the chocolate boxes are functional
  • Chocolate boxes should be able to open and close easily with one or two shiftings
  • Use printed inserts with a personal message and cool graphics to grab the client’s attention and customize the experience
  • Add an element of surprise with creative add-ons

Concentrating your efforts on making the unboxing experience great is a viable step towards going viral online. Modern-day consumers love to watch, record, and upload unboxing videos to social media channels. And when you think about it, that is free marketing and advertising.

Be Funny

Being fun is one of the most important aspects to focus on with chocolate packaging, as it creates a special connection between the brand and the clients. Let’s be honest, most chocolate companies are going after the elegant and sophisticating designs.

You can be different. Including some humor in the slogan will break the ice and make your confectionary company look friendly, funny and creative, and most importantly – relatable.

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