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How to Choose the Right Product Package

Did you know the global packaging and protective packaging industry is expected to be worth an astonishing $1,014 billion by 2023?

There is clearly a high demand for these products, and selecting packaging designs is a crucial decision when selling products to consumers.

But how can you find the right product package design for your needs? If you choose the wrong option, you could end up wasting materials and paying too much for your packaging.

The good news is you can follow some simple hints and tips to select packaging that meets your requirements and impresses your customers.

Let’s dive in and learn more about choosing the best product packaging designs.

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Product Protection

One of the most crucial product packaging tips is to ensure your design can withstand the accidental bumps and scrapes that can occur during delivery.

If your items are damaged when they reach a retail store or customer’s home, you are likely to receive complaints and refund requests.

Before shipping your products, be sure to carry out tests to confirm your packaging is robust and suitable for the task.

Size and Shape

It’s important to only use product package types that are the right size and shape for your items.

For example, you could use innovative packaging for cannabis products that reduce package weight to lower delivery costs. You should also ensure your packaging has a shape that makes it easy to transport.

This can help you keep costs low while still using the most suitable materials for your products.

If you do your packaging in-house, then you might find the benefit in utilizing specific packaging machinery that can provide you with what you need. Using Slitter Rewinders, for example, is great because they cut master rolls of material to a smaller width providing you with the material you need for packaging without using too much, resulting in a cost-effective method for running your business.

Sustainability

Businesses and consumers are more aware than ever of the importance of using eco-friendly materials.

Try to use recycled packaging and source your materials from companies that share your green values.

This can reduce your business’s carbon footprint and your customers may be impressed by your efforts to be kind to the environment.

Branding

When considering how to package a product, don’t forget to think about your branding. For example, make sure the packaging material color is different from the shades you use for your logo.

You should also decide where you would like to display your company’s details and make sure there is enough space on the packaging.

Budget

You may love the look of a particular packaging design, but you need to make sure it is affordable. If not, you could end up having to look for different packaging styles and suppliers at a later date. This can cause unnecessary stress and hassle when you are trying to run your business.

Choose Your Ideal Product Package Design

Choosing product package designs can be challenging, but you can make the process easier by looking for several key factors.

It’s vital to ensure your preferred packaging provides enough protection for your items and that it is environmentally friendly.

You should also use packaging that is a suitable size and shape for storage and display purposes and provides excellent value for money.

You could soon have the perfect packaging for your products!

For more helpful hints and tips, take some time to read more great posts in our Blog section before you go.

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