Congratulations on your new law license! You’ve made it through the hard work of law school and passed the bar exam. Now what? Thanks to the competition, getting clients as a new lawyer can be tough.
From convincing the clients about your skills to establishing your authority, there are many challenges that you need to overcome. But don’t worry; this post will help you with some of the best ways to attract clients as a new lawyer.
After reading this article, you will have foolproof tips to establish yourself as a competent professional, making potential clients feel comfortable hiring you as their attorney. Take a look.
Create A Professional Website
Online presence is essential for any business, and the law industry is no exception. Make sure to have a website that looks professional and is easy to navigate. Include all the vital information like your contact details, list of services offered, legal blog posts (if any), etc. Additionally, you can also add testimonials from existing clients to boost credibility!
Use Social Media Platforms
Social media has become an integral part of our lives today. 90% of lawyers worldwide use social media platforms like Facebook, LinkedIn, Twitter, and Instagram to promote their business and interact with potential clients. Ensure your profile stands out by sharing interesting content related to law topics or news regularly and responding quickly to any queries.
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Attend Networking Events
Networking events are the perfect opportunity for lawyers to meet potential clients and professionals in their field. Make sure to attend relevant seminars, conferences, or workshops to connect with people who can help you grow your clientele. It’s also a great way to learn about current trends in the legal industry and make some useful contacts!
Request Referrals From Existing Clients
One of the easiest ways to get more clients is by asking existing ones for referrals. You can send emails or even include them in your post-case correspondence. Just don’t forget to thank them once they refer someone – such small gestures go a long way in business.
Participate In Community Events
Community events are an excellent way to build your reputation and attract potential clients. You can participate by delivering guest lectures, sponsoring local events, or even volunteering at non-profit organizations related to the legal field. Not only do they boost your credibility, but they also create goodwill among locals. You can also join a lawyer coaching program to get additional help.
Send Out Newsletters & Press Releases
Newsletters are a great way to stay connected with existing clients and reach out to more people. Share useful content about law topics, recent news, etc. that may interest them and invite them to your website for more information. Similarly, press releases allow you to showcase any special projects you might be working on. Make sure to include your contact information in both of them to make it easier for people to reach out.
Leverage Online Directories
Online directories are a great way to advertise your services and get more exposure. You can sign up with legal directories such as FindLaw, Nolo, or Avvo, allowing potential clients to find you and learn about your practice areas easily. Make sure the profile is complete and updated, so they don’t pass you by!
Publish Articles & Blog Posts
Writing blog posts or articles about current law topics boost SEO rankings and increases visibility. It also helps establish yourself as an authority in the legal field, which can help attract potential clients. You can even submit your articles to online magazines or legal blogs and gain more exposure.
Attracting clients as an attorney can be challenging, but it is possible. Following the tips above can increase your client base and take your legal practice to the next level. Just remember to be consistent and never give up! Good luck!