8 Content Marketing Tips for Small Businesses

https://zerogravitymarketing.com/solutions/digital-marketing/8 Content Marketing Tips for Small Businesses

Improving your content marketing will pay dividends for your SME – here are some tips to do just this.

1. Stand Out Create Remarkable Content Take A Chance

With over 900,000 blog posts posted online every day, and over 20 hours of video uploaded every minute to channels like YouTube, you’re going to need to stand out from the crowd and you can’t do that with “vanilla” content. If you’re still playing it safe, or regurgitating what’s already been published, you’re never going to succeed unless you have a huge following.

Even then, you’re going to need the page views to spread like wildfire. Even then, it’s still possible to fail. If you’re able to consistently break the mold, if you can become a reliable source, or, if you can stand out from the crowd, you’re going to improve your content exponentially. Digital marketing is easy when your know-how.

2. Speed And Agility Are Contributing Factors

If you can post your blog posts quickly and in a timely fashion, you’ll manage to be in the top echelon of the internet. Your marketing efforts will help you to stand out from the slower competition that has a much more complex process. Time and again you’ll gain your rewards far more quickly than that those who are restricting their postings or micromanaging them.

3. Personality Is Vital

Statistics have shown that content that has both voice and personality is far more likely to be read and reread. No one wants to read the language on corporate sites. It’s impersonal and cold and doesn’t help anyone to connect with an audience. All it does is convey information. If it’s lacking emotion and personality, as most business communications are, then it’s not going to be interesting to anyone. However, if you infuse the specific elements into your content marketing strategy, it can be a highly powerful motivational effort to connect with your audience.

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4. Forge Connections With Content

Content marketing can accomplish other valuable goals. These include creating relationships and building connections. Both social and SEO returns can help with the dynamics of building connections and inbound links. It can increase the shares for social channels and it can help to spread the word and gain visibility. These connections can help to incorporate the information into a variety of sources. Readers may not even be aware that they’re spreading the information when they share, but they’re an integral part of the marketing process.

5. Be More Concerned With Tone And Less Concerned About Perfection

Stop being so concerned about perfection and spend more time being earnest and genuine. Put some thought into it. Perfection is highly overrated and many minor flaws are forgivable. However, the wrong tone is very detrimental and can cause some reputation issues.

6. Make Sure Content Is Scannable And Pretty

Potential prospects are busy so you’re going to have to treat them as very important. If you disrespect their time, they’ll likely never return. Make sure that your content is scannable and easy to read. make it pretty. Keep their attention. This will help to improve your readership and help you to improve your content. Use bold headlines, bold text, be creative and use clever formatting, involve some designers, do whatever you have to to make your content attractive, and easy to scan.

7. Draft Sticky Headlines

Adhere to the basic headline tips for writing and working on your headlines. Entice the visitors to read more of your content. Make it of value and worthy of their time. Use strong headlines with information. That way, you’ll stand out from the crowd and you won’t be skimmed over in their email. You want your information to stand out and be passed around the Internet for more readership.