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Corporate Event Planning: A Brief Guide

Corporate event planning is something that can scare a lot of people. There’s a lot to take care of, people to call, notes to take, and venues to find. But a corporate event is a great way to increase brand awareness, increase employee engagement, and improve customer retention. It’s all a matter of planning accordingly and making the right choices. So how do you go about the entire corporate event planning process? Here’s generally what you need to know.

Different Kinds of Corporate Events

When it comes to finding a corporate event venue in utah, it’s important to first consider what kind of event you’re going to have. It can take one of many forms, all of which serve different purposes:

  • Trade shows: these serve the purpose of demoing products, networking with peers, and meeting prospects.
  • Product launches: introduction of a new product or service to existing and potential customers.
  • Training workshops: designed to teach employees hands-on approaches to new programs or products, and are participatory by nature.
  • Conferences: these usually take place once a year and are the biggest events that take months to plan. They usually involve sponsors as well.
  • Internal meetings: usually focused on specific teams within the company, such as training sessions, but can also include company-wide experiences.

Key Components Of The Planning Process

Befoe you can start planning your event, there are some key matters that have to be taken care of first.

  • Getting stakeholders on the same page so that they can invest in your event.
  • Marketing your event properly with the right campaigns and social media messaging.
  • Landing sponsors to help make events more profitable.
  • Sourcing speakers to speak at your event.
  • Planning food and beverage so that people aren’t hungry and thirsty at your event.

These are just a few things to consider in order to plan a successful event that everyone will enjoy.

Planning Your Event

With everything else out of the way, there are some necessary steps and considerations to take into account during the process so that the event can thrive.

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  • Determine what you want your desired outcome to be. It should be a specific goal that is measurable in some way and is also relevant to the stakeholders.
  • Develop a budget for all of the matters associated with the event so that you know how to allocate money properly toward the right components.
  • Look at what your audience wants. If you’re not catering to what they expect from this event, then all of your planning is going to miss the mark.
  • Design your event around engagement. Your audience doesn’t want to sit there and just listen; there should a theme and stand-out content so that they know what they’re getting and also have a chance to participate.
  • Choosing the right venue also plays an important part; you don’t want a place that is way too big so that it looks mostly empty, nor do you want a place that’s too small where your audience can’t fit.

This brief guide should provide you with the basics that you need in order to start your event planning procedure. In the event that you come across any questions that haven’t been answered, feel free to call the nearest consultant to help you plan your next corporate event.

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Get the latest news, resources and tips to help you and your small business succeed.