Creative Agency: How to Get Things off the Ground

If you feel like you have something to say, you’re devoted to your ideas and would like to do things your way, then the best option is to launch your own business. Every business, especially a creative one, is heavily influenced and shaped by their surroundings. Society, economy, culture, technology, music, and fashion are all going to have an effect on you and your business.

Here are some pointers to help you with the first steps of starting a successful creative agency that can adapt to a diverse environment.

Independence reaps great rewards

When you work in a creative industry, being independent can come as a big advantage. You have more control over your work, you can choose the clients that you want to work with, and the projects that you want to work on. It also gives you more freedom to express yourself creatively, but independence also has its shortcomings.

You are solely responsible for every decision you make, there is no safety net, and there will not be another company around to bail you out. If you want to have a successful independent business, you’ll have to work hard and put your best work out there.

Actively seek new opportunities

There is no right or wrong way to get work, you should explore your options and do what it takes to gain clients and investors. Pitching to investors in order to get valuable resources is crucial to a business, especially in its early days. Pitching will not undermine your design ideas but will make them known to the right people in the design community and the business world.

It is always a good idea to get patents pending in advance of sharing your ideas publicly, thus protecting them from the competition.

Pitching is a way to prove yourselves and to state that you mean business. Don’t be discouraged if the big fish aren’t biting straight away, learn as you go, re-evaluate your pitch, and improve upon it.

Choose a qualified leader

Jobs have evolved to require a much higher level of skills and education which is especially true of a leadership role that will require you to understand and manage many different areas of a startup, from the product or service itself, to human resources, IT, accounts, marketing, customer service, and law.

With this in mind, getting serious, globally oriented education is crucial. ‘One of the main goals of RM’s innovative visual design master,’ explains the Director of this faculty Pasquale Volpe, ‘is to inspire international talents to expand their educational horizons with a progressive curriculum in the cosmopolitan city of Milan and properly prepare them for becoming future leaders in this dynamic field.’  

Embrace the prospect of change

We live in a rapidly changing world and your business will have to adapt to that. If you want your business to grow, you will have to adopt new technologies, reorganize, re-invent, and be able to adjust to new things constantly. This will also mean taking on new employees with certain expertise and experience to help you stay ahead of the game.

If you refuse to accept change, your business will stagnate and won’t be able to progress. Some of these changes may seem unnecessary, expensive, laborious, time-consuming, or just awkward, but in order to move forward and grow, you’ll have to be open to changes and to everything that is required of you. 

Fortune favors the bold

Risk taking is a crucial part of every business. The best thing you can do is try to be comfortable with it because however hard you try you won’t be able to avoid it.  Taking big risks in the beginning is much easier; at that time when you don’t have much to lose.

After your business develops, the stakes will be much higher, you’ll have more people depending on you and every decision you make will affect their lives, this goes for employees as well as clients and business partners; as you grow, the structure of your company will become more complex and intertwined with many different entities. Take risks seriously, and try to navigate them smartly.

By being hard-working, focused, independent, and flexible, you can learn to depend on yourselves and can take on any challenge, therefore ensuring long term strength, survivability, and profitability. Some successful company founders have even gone so far as to promote very hard working and skilled employees above them to the position of CEO, recognizing their extreme talents, and leadership capabilities as great benefits to their company’s trajectory.

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