Information by itself brings little to no value for enterprise leaders. Its volume also can’t give actionable insights on how to improve operational processes and raise productivity. Instead, what matters is learning how to use data with maximum efficiency.

Many firms adopt data-driven approaches to discover practical solutions for business optimization and growing market competitiveness. Data services companies with years of experience and a professional approach to every individual situation help entrepreneurs to collect, handle, visualize, and apply data in the most relevant for business needs way.

How to empower a company with data and get market advantages? Let’s discuss.

Data services that help to extract valuable insights

Data services refer to various types of special software which provide easy access to information, analytics, and efficient management. Such tools make data more available and transparent so that customers and programs could get the most out of them.

Data services turn unprocessed raw data that are kept in different formats on physical, virtual, or cloud storage, into actionable insights. This is what you can get with data services:

• data extracted from databases and warehouses is consolidated, structured, and batched for better users’ accessibility and their further application in processes improvements;
• pipelines are created for moving data from the place of their origin to other endpoints;
• data is processed with data modeling, analytical or Machine Learning tools.

Pros of data-driven decisions for enterprises

Businesses can use data in several ways, depending on the sphere of their activity, current company condition, and corporate goals. Turning raw data into decision-making solutions can be advantageous for any kind of entrepreneur in several ways:

• An improved customer service. By processing valuable data, organizations can figure out users’ expectations from the brand and satisfy them. Thus, by analyzing data incoming from customer support centers, companies may apply the most cost-effective and fast approaches to deal with clients’ issues, gather propositions and improve their experience.
• Business process optimization and sales growth. As every company is oriented towards maximum possible revenue, data can help to figure out reasons for small market share. For example, if sales volume differs from one branch to another, data analysis can help to check the department performance or bottlenecks in promotional campaigns.
• With useful insights extracted from raw data, entrepreneurs can quickly adapt to a constantly changing environment. Depending on customers’ behavior, they may predict future market trends and develop new products. Analytics becomes a driving force for increasing competitiveness and obtaining industry advantages.
• Discovering new business opportunities. When big data which the company operates is structured and visualized, it’s easier to notice the potential for future scaling. For example, entrepreneurs can learn sales channels, products, or promotional approaches which bring more margin, and focus efforts on innovations and the service improvements depending on client’s demands.

Data-driven approaches discover new horizons for institutions of any size and niche. We’ll share the most common spheres, where data services usage is a must for companies’ success and development.

Real-world data services application

The impact of decisions driven by data can be noticed all around us. Here are some practical examples of how structured and analyzed datasets can be applied in various spheres of our life:

• E-commerce. It’s difficult to imagine business development without examining terabytes of information about target audience preferences, trendy products, and key performance indicators (KPIs) of the organization. Natural language processing (NLP) as one of the innovative approaches is widely used for analyzing clients’ purchases, improving customer service, and building effective scaling strategies.
• Data science methodologies significantly impact pharmaceutical development, genetics, treatment of patients, etc. Thus, artificial algorithms speed up the process of drug discovery, production, and testing in virtual reality allowing them to precisely predict possible outcomes for the human.
• Automotive industry. Vehicle retailers often turn to data services specialists to optimize business operations, enhance clients support, and as a result earn more profit. Professional teams, like Avenga, build a full-cycle strategy that allows clients to extract valuable insights from raw data and make them work on their advantages.
• Institutions apply data analytics to discover new working solutions from raw and unstructured information, define process bottlenecks and find out ways to improve them, increasing overall efficiency and mitigating risks.

Wise data management can also help entrepreneurs to build successful promotional campaigns, providing insights about the target audience’s behavior and fresh market trends.

Moreover, every company can use data to optimize internal functions and relationships, create a productive environment at workplaces and grow employee retention.