Designing Product Visualizations or Portraying a Successful Brand
by Grace Bynes 6/11/2019 | 5:490Posted in Branding
Launching a new product, setting up a company or designing a website all come with different challenges. What they have in common, though, is the need to be seen by the customers. While the marketing strategies fluctuate depending on target audience age, ethnicity, location, culture, and many other variables, there are certain techniques to sell out a product.
Depending on an industry, you can find some dependence between ads you’re seeing every time. Doing exactly what the closest opponent does isn’t the desired strategy, but using the same strategies is. If you want to sell, you have to portray yourself as the most reliable, worthy and interesting merchant out there.
They see it, they want it
Imagine you’re buying a flat and want to have it professionally furnished. You get in touch with two of the best interior designers in your city. Both of them bring you their old projects to see what you fancy. After you’ve determined what you want, one of them shows you the furniture on a website or catalog. The other creates a whole realistic visualization of how it will look in your place. You can see exactly what you’re buying, so you’re more likely to say yes to him.
Now, when you see the subtle difference, it’s time to
bring such visualizations into play. Such a marketing strategy will do the best
for those in furniture, gardening and other businesses selling domestic
merchandise. The easiest way to start is to get photorealistic
product renderings from Mimeeq. Then you can just observe the rise
in sales and the company’s wider recognition.
Trustworthy, reliable and working
While visualization for some brands has to show texture
and looks, for others it needs to show the effectiveness. Supplements,
pharmaceuticals, nutritional bio, and eco food, doesn’t have to be the
prettiest — it has to perform it’s designed to function. While supplements and
drugs make us healthier, better looking and more immune, health food is lacking
in improvers and hence can look not as perfect as GMO fruits and veggies.
For those, that want to be seen as trustworthy,
price-worthy and reliable products, go for marketing with pack shots. They are
basically a graphic version of the packaging, so they’re simple, yet fresh.
Packshots will show your products without any outer distractions, allowing the
customer to remember the color, claims you make and most importantly — the name
of the product and the brand. Your merchandise won’t disappear in the crowd of
others if it will be visualized with a simple idea and easy to see a message.
Make it move, make it addicting
In many platforms, such as eBay or Amazon, you’re able to
view the stock closely. Buying a smartphone? That’s how it looks from all the
angles. Buying jewelry to the beloved ones? You can see it up close. Going for
3D visualization, you’re able to touch one of the most interesting human
behaviors — they want to see further and understand more. I can guarantee you,
that every one of your potential customers will use that visualization to get
to know the product and play with the 3D image. Sounds good, doesn’t it?
Today, we’re able to sell with the image without even
producing the goods. Thanks to contemporary techniques, a human can generate
graphics that are perfect for marketing, without even shooting the actual
products. This allows producers to start broad marketing pursuits that will
conduct to the increase of the interest in the goods. With the great technology
you have, all you have to decide on is the way you’re going to portray your
products. Choose wisely.
About Author: Grace Bynes
Grace is a Business Analyst by profession with more than 7 years of experience of working with digital businesses mainly eCommerce and SaaS startups. Grace also loves to travel and explore the world!