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Top Five Digital Asset Management Best Practices

The software system known as digital asset management centrally stores and manages digital content. With a centralized DAM solution, you gain easy access to all of your digital assets, such as images, documents, audio files, video files, and presentation decks, in one place.

Furthermore, DAM systems can help to ensure brand consistency and increase campaign productivity.

You can also do things like set expiration dates for asset licenses, automate workflows, and set up varying levels of user access.

And if your DAM features in-app analytics, you can always see how your creative assets are performing.

To make the most out of your digital asset management system, take note of the following five best practices.

1. Leverage Your DAM’s Built-in Analytics

When you have a DAM that comes with built-in analytics capabilities, such as the DAM software by Brandfolder, you can access a wide variety of data to make informed decisions about your production of digital assets.

With your DAM, not only can you find your assets whenever you need them. You can also discover when any individual asset was last used, who it was used by, and what purpose it was used for.

Therefore, when it’s time to create new assets, you can use your DAM’s analytics tools to find out things like which assets your marketing and sales teams use most.

You can also audit your existing assets quickly to identify any gaps and find solutions.

2. Take Advantage of Your DAM’s Collaboration Tools

Instead of having to communicate via endless streams of back-and-forth emails, you can collaborate in context and communicate in real time about things like asset development and asset use by taking advantage of your DAM’s collaboration tools.

3. Standardize Naming and Meta-tagging

One best practice that is often overlooked by organizations is standardizing the naming and meta-tagging of digital assets.

When you develop a consistent and clear protocol for categorizing your assets and metadata, everyone will be able to find exactly what they want when they want it. In turn, efficiency and productivity can be increased.

That means doing things like dating files in a consistent format and using certain words, like a campaign name, for the file names of different digital asset categories.

4. Gain an Added Security Layer by Using Roles and Permissions

If your company has multiple people and departments that frequently use your digital assets, you can use your DAM’s Roles and Permissions to make it easier for authorized users to access your digital assets.

Furthermore, by implementing strict access controls, you will gain an added layer of security.

With Roles and Permissions, you can do things like prevent users from accessing assets that are currently being developed and limit access to campaign-specific assets.

5. Use Controls and Alerts to Avoid Copyright Infringement

By using your DAM’s Controls and Alerts, you can restrict access for specific campaigns.

In turn, if you use something like rights-managed stock photos for a marketing campaign, you can reduce the chance of photographs that are copyrighted from being used without approval. A DAM can also alert team members about things like impending license expiration.

So, by ensuring you make use of your DAM’s Controls and Alerts features, you can avoid copyright infringement and take quick action when licenses need to be reviewed.

Summing Up

If you want to make the most out of your digital asset management software, make sure you follow the above five best practices.

To recap, you should:

  • Leverage Your DAM’s Built-in Analytics.
  • Take Advantage of Your DAM’s Collaboration Tools.
  • Standardize Naming and Meta-tagging.
  • Gain an Added Security Layer by Using Roles and Permissions.
  • Use Controls and Alerts to Avoid Copyright Infringement.

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