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5 Digital Marketing Best Practices for Small Business Owners

Did you know that 20% of new businesses close within a year and only 34% of businesses make it to their 10th anniversary? If you want your small business to be in it for the long haul, you need to market your business successfully.

Digital marketing is effective, but even more so when you use the best practices. So, what are digital marketing best practices that can work in any industry?

Keep reading to find out.

1. Identify Your Target Market

For digital marketing best practices to be effective, you need to identify your target audience. More specifically, you need to identify the market you want to target for your next digital marketing campaign.

Think about the goals you want to achieve. Is this campaign focused on acquiring new customers or retaining current ones?

The messages and offers from your company will change based on your target audience. When you categorize your audience accordingly, your messages will be more relevant.

2. Create a Digital Marketing Strategy

Digital marketing strategies will be individualized based on your business. You’ll want to find full-funnel techniques, such as done for you sales funnels that can affect customers throughout the marketing journey.

Moving customers through a sales funnel will boost your income and business overall. To create the perfect strategy, hire a digital marketing agency.

3. Develop Content

Digital marketing tips tend to fall under the category of developing relevant content that is created with a solution in mind. Content is an effective tactic when done correctly.

Your content should explain the benefits of your products and services to customers. You can also keep them up to date on trends that are relevant to your business.

Informative content is best and can be done in any of the following forms:

  • Blog posts
  • Articles
  • Whitepapers
  • Webinars
  • Social media posts
  • Videos

The best marketing campaign will use more than one content creation solution to reach customers.

4. Implement SEO

Any digital marketing campaign can incorporate SEO tactics to drive traffic to websites. As more people are moving towards internet searches to find businesses, search engine optimization is becoming necessary.

Trained SEO experts are best equipped to build an SEO action plan. Once you have this team, they will be able to generate ROIs, look at analytics, understand search algorithms, and more.

5. Use Multiple Platforms

Chances are, your customers are on multiple platforms which means you should be too. The best digital marketing advice is to create several touchpoints between you and potential customers through omnichannel marketing.

With this technique, you can benefit from the following:

  • Higher engagement
  • Increased purchase frequency
  • Increased average order value
  • Higher customer retention rates

To ensure your digital marketing strategies are effective, you’ll need to track metrics from each platform.

Digital Marketing Best Practices to Try in Your Next Campaign

Digital marketing best practices can work for a variety of industries and businesses. When you use the tips in this guide and tailor them to your company, you’ll quickly see a difference in your success rate.

Before running a campaign, find the correct target audience. Once you have that research down, you can create a strategy, develop content, and implement SEO. The big hit will be using multiple channels to market your business.

For more articles on advertising and marketing, check out the other posts on our blog.


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