The pandemic outbreak has not only affected the health of millions of people, but it has wreaked havoc everything on everything in its path. The world we knew till last year has now changed and it is in no way a good chance.
As both a strategist for a leading digital marketing agency and a consumer, I have got the chance to look at the Covid-19 situation from two very different views.
With the starting of the Covid-19 pandemic, we have been forced to lead a life that we never imagined. Our daily routines have changed completely. Not just that but we have also adopted many new habits. It has also changed the way we interact with others.
In short, this pandemic situation has made us re-evaluate our way of living. It has made us realised the importance of most things in our lives that we took for granted before.
It has also encouraged us to become more aware of the things that are important to surviving. This pandemic has also reduced consumer spending. Many people have also lost their jobs. Due to all these significant things, the economy of many countries has collapsed.
How pandemic is going to impact the future of digital marketing?
Just like every other thing, pandemic will have an impact on the future of digital marketing. In other words, we are most likely to witness major changes in the future. That being said, let us find out how exactly the scene is going to look like.
Due to the social distancing rules many businesses have shut down or are forced to operate remotely. As a result, they are facing major losses as their sales and inquiries have dropped and revenue has collapsed. The swift reduction in inquiries and sales has forced businesses to take drastic steps to save whatever they have to keep their businesses alive.
Whenever panic sets in, it is usually the marketing and advertising budget that is affected. This is true for most businesses, especially small-size businesses who anyway have a limited budget for ads and promotion.
Businesses try to manage their budget by cutting down their marketing and advertising budgets. They believe that it will help them save their business as they can use the allotted money for something more important.
However, this is never going to work in real life. When you ask a digital marketing agency to pause all marketing and advertising for your business, you are losing all your abilities to get more new sales and inquiries. If you don’t advertise your business, you will not get new customers. It is as simple as that.
The worst part of this approach is that the longer you apply it, the longer it will take for your business to recover. Instead of pausing your marketing and ads, you should be focusing on it more to secure more sales. You should always keep the pipeline of opportunity open.
Social distancing is the new big thing now. This has caused more people to look for products and services online. Ekdent Media SEO Agency has highlighted a sharp rise in search volumes, across a wide range of industry sectors. Since people cannot gather in malls and other market areas, they are looking for products and services on online platforms.
According to statistics, we have found that the consumer appetite for a variety of services and products, is still alive. Our digital advertising agency has witnessed a tremendous increase in online demand. It has increased by 300% in this time.
This online growth has convinced many businesses to change their ways of marketing their products and services. From selling their products through offline stores they are shifting to selling products online.
As far as service-based businesses are concerned, they have been doing business via different video calling platforms like Zoom. This way they are still able to provide quotes to potential clients. However, the streets aren’t the same anymore. Many businesses across the board are struggling to survive. There is a need for opportunity at-the-moment to adapt to this new norm of doing business.
The first few weeks of the pandemic were stressful. However, we have been able to adapt to the current situation and implement digital marketing services. In some cases, we have even increased client advertising budgets to help them get increased revenue. However, in other cases, we have reduced online advertising budgets to focus on fulfilling their long-term brand awareness objectives. We have also implemented different marketing techniques to meet the needs of our clients.
Our team has been very dedicated to our clients and have taken full advantage of the crisis. You must be wondering what opportunities have come out of the pandemic:
We have created virtual meeting inquiry forms to get potential inquiries for our clients.
We have also redefined the online advertising budgets of our clients.
We have created additional content for client websites, to improve their SEO.
As a leading digital marketing agency, we can say that our audience has been reacting quite positively to our way of marketing. This is a good thing because it helps us know that we are doing it right. If you need help with your digital advertising and marketing, then you can rely on the Ekdent Media SEO Agency.
For businesses, it would be clever for them to rely on digital marketing, instead of cutting their advertising budget. Given the current isolation rules, digital marketing seems to be the most suitable option to reach customers. The digital marketing sector has already witnessed a large growth in the last few months.
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I am an enthusiast marketer and an active learner. I work at StartupGuys.net, where I get the chance to meet a new entrepreneur everyday. Connecting to successful people, knowing about their struggle, learning techniques from them and sharing this useful stuff with those who need it is something I do. And, I love what I am doing!