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13 Tips on How to Use Product Testimonials in Your Digital Marketing Strategy

Today, there are over 1.5 billion websites on the internet. Out of this, about 200 million are active. With this amount of websites, then you might wonder how to make your product and company stand out.

13 Tips on How to Use Product Testimonials in Your Digital Marketing Strategy

While it might seem overwhelming to increase sales and conversions, there’s hope. This article will take a look at how to use product testimonials in your digital marketing strategy. Read on to explore how this winning strategy can help you get the conversions you desire.

The Goal of a Testimonial

Many use lead generation with product testimonials. It’s also a way to build customer rapport.

Remember that it’s not only about conversions, but ensuring that your customers are happy. When customers are happy, they’re more likely to leave a positive review.

How To Find Testimonials

Besides previous customers, you can receive testimonials from influencers as well. Offer influencers free products and see if they’ll promote your product in return.

You can also reach out to others in your target audience as well. Reach out to your employees and see if they’ll write how it’s a positive experience working with your company.

1. Consumer Ratings

Read more about here why consumer ratings are beneficial to your business. First, product testimonials in digital marketing will help you succeed because many buyers won’t make a purchase without reading testimonials.

Provide an option for customers to leave reviews on products that they buy. Reach out to previous customers and ask them if they’d be willing to leave you a review. In order to do this, send them an email after they make a purchase, and see if they’d be happy to leave a review.

2. Social Media

The benefits of product testimonials can extend to social media to expand your business. When you have a social media presence, customers might leave reviews on there. For different reviews, take a picture of them and make sure to include them on your website.

3. Understand Your Customers

Pay attention to customer reviews because they’ll tell you good or bad what your customer is doing. The positive reviews will tell you what the ideal experience for a customer is. This will help you to create future testimonials.

4. Use Video

Use testimonial videos to heighten the impact of testimonials. Then you can share the video across multiple avenues including social media, your website, etc.

5. Trustworthy Testimonials

Make sure that all testimonials can be brought back to a real person. In the digital age, it’s easy to form fake reviews, but if customers find out, it can tarnish your image.

6. Consider Different Customers

Have different case studies that vary based on the different customers that you have. This can include the customers you’re trying to attract as well.

7. Industry Insider

Reach out to a successful individual in your niche and see if they’ll write a positive testimonial for you. This is a great way to show the expertise of that individual as well. It’s also a way to show how professionals in the field are your customers as well.

8. Have Different Selling Points

Each testimonial has different selling points. If you have several things that you do well in, focus on those across different testimonials. If you do well with customer service, make sure that at least one of the testimonials mentions that.

9. Testimonials Web Page

Have a page on your site that’s dedicated to your testimonials. While you can have it in different parts of your site, having a dedicated page will allow you to have multiple testimonials in one section.

At the end of the testimonials page, have a call to action. This is a way to invite them to sign up for your products or services.

10. Sliders

Make yourself stand out by showcasing testimonials in sliders. This is a great way to add multiple testimonials to a page on your website. Consider placing them on your about us or home pages.

11. Product Pages

Include testimonials on product pages. This will give potential customers insight into how well your product works, and build trust. You can also add a video testimonial to your product pages.

12. Blog Posts

Write a blog post that provides helpful content for your customers while also highlighting your business. You can include testimonials in your blog posts, but make sure that they’re posts later on, and not the originals.

13. Email Lists

If you’re promoting a product or service, you can include testimonials in your email list. Remember that your email list includes people who are interested in what you have to say.

As you continue sending them relevant content, don’t forget to promote your products or services, and include testimonials. In order to succeed, don’t try to sell them in every email that you send out.

Are Customer Testimonials Right for Me?

When it comes to digital marketing strategy tips, keep in mind that testimonials might not work for your business. You don’t always have to include pictures of your customers either.

Some companies will feature an image of their products with a quote from a customer underneath. Have engaging and high-quality photos to draw in your potential customers.

How To Use Product Testimonials for Your Business

Now that you’ve read this guide on product testimonials, you should have a better idea of what to expect. Would you like to read more digital marketing content?

We can help! Check out our other articles today for more up-to-date content on digital marketing how-tos with tips and tricks.


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