As of 2021, there are around 2.14 billion digital buyers worldwide. Considering that figure was 1.66 billion in 2016, that shows how fast the online retail space is growing.
There’s never been a better time to start running an eCommerce business.
But that doesn’t mean it’s easy and sales can fluctuate. You’ll need lots of determination, hard work, and eCommerce ppc to become a success.
Lucky for you, here are some of the best eCommerce strategies you can apply to your online retail business to skyrocket your sales!
1. Build Your Email List
Social media followers come and go but email subscribers are far more loyal. These are people who trust your brand and buy from your business again and again. Email is the perfect way to tell potential customers about new products, sales, and discount codes.
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You can build your email list by including an opt-in box at the end of your sales funnel. You can also put a sign-up form in the footer of every page of your website. And you can run competitions where people need to sign up to win.
2. Improve Your Product Photos
One of the best eCommerce tips anyone can give you to increase sales is to have killer product photos. A downside to starting an eCommerce business rather than a real store is that your customers cannot see or touch the products. They make their decision to buy based 100% on photos and descriptions.
So, include high-quality photos with a clean product background so that your inventory stands out. But also include photos in situ so customers can see them in action.
For example, if you sell jewelry then you should include clear, close-up shots with a white background. But you should also include shots of your products on models.
3. Upsell More Products
If a customer is willing to buy one of your products, they might be willing to buy more. Small business products like skincare and stationery are easy to sell as bundles. You will have to offer the bundles at discounted prices but selling more will still make you more profit.
You can also have “bestsellers” and “new releases” widgets around your website. This will alert and attract customers to these products.
4. Display Your Reviews
Customers who have never visited your website before may ED9be skeptical of your business. Displaying good reviews from third-party sites like Trustpilot help build up trust for new customers.
5. Add A Live Chat Function
Are you getting one too many email inquiries from potential customers who never go back to complete their sale? You need to help them with their queries much quicker.
Add a live chat function to your eCommerce site. Customers can then reach out to you while your product is still in their basket.
But when you run a small business, it’s unrealistic to be on live chat 24/7. For the times you are unavailable, create a FAQs page and direct customers there instead.
Use These Ecommerce Tips To Boost Your Business
When you’re selling products online, your sales numbers will ebb and flow. But if you follow these eCommerce tips, your sales will stay consistent enough for your business to be a long-term success.
When you’re starting your own business, you need all the good advice you can get! Browse our articles for tons of startup tips to help you succeed!