If you’ve worked in the marketing world for some time, you’ll know all about email marketing.

Email Marketing is Not Dead

Whether you’ve used it in the past, or it has fallen by the wayside, it’s important to never forget about email marketing as a form of reaching new and existing customers.

Let’s explore how you can inject a new lease of life into your marketing this year and beyond!

What is Email Marketing?

Essentially, email marketing is a form of direct marketing that can keep your new and existing customers up to date with new products, discounts, services, and any important information.

It’s often been used as a softer sell and to educate your clientele on the value of your brand, keep them engaged between purchases and create a buzz around what you offer.

No matter if you want to sell your products, offer exclusive promotions, or just simply keep in touch with your customer base, email marketing has remained steady as one of the most popular and effective options.

Why Some People Might Think It’s Dead

The notion that email marketing is dead has been thrown around a lot over the past few years. With the recent and continued growth of personal information and privacy concerns, there’s no wonder people are feeling this way.

Plus, with the swift rise of social media marketing and paid adverts, it’s easy to see why many believe that email marketing is an out-of-date technique.

With the GDPR legislation coming in a couple of years ago, marketers began to worry that this tactic of marketing was going to suffer. Although it has a little, email marketing is very much still alive, and with the right brand messaging and strategy, it can still be an incredibly powerful marketing tool.

Why Email Marketing is Still Alive

Did you know that around 98% of internet users have at least one email account? And that by 2023, Statistica has predicted that 4.4 billion people will use email – that’s a 5-year increase of nearly 16%!

When you compare that to the fact that only 2.6 billion people were active on social media in 2018, it’s easy to see why email marketing is very much still alive.

Fortunately for email marketing, it seems as though the overall engagement is still high, with click-through rates averaging around 3.7%. When compared to social media, the numbers for email marketing came up trumps.

Back in 2018, Facebook only generated an average engagement rate of around 0.15%, Twitter sat at a mere 0.046%, and Instagram at 1.73%. Looking at these results, it seems that social media was and still could be lagging behind in engagement when compared with email marketing!

You’ll also find that with direct email marketing, you’re able to personalize the content and automate your campaigns too. By liaising with and working closely together with an email marketing automation company, you could save time, effort, and money on producing and getting the most out of your campaigns.

Why wouldn’t you want to automate as many marketing tasks as possible to make your life easier?

Email marketing is a much more important and impactful tool than we think.

Conclusion

By making the most of this powerful option, you could help to keep your clients, customers, and your employees engaged with your brand, even when things are quiet.

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