Email marketing yields one of the highest ROIs in all forms of marketing. If that is, you use it wisely.
For most businesses, email marketing is a crucial component of their marketing strategy and yet they’re not taking full advantage of the medium. If that sounds familiar, you’ve come to the right place.
How Can I Create Email Marketing Strategies That Actually Convert?
Keep reading to discover some email marketing strategies that are sure to drive customers to your business! Below you’ll find details to make your emails smarter, shorter, and more effective.
Rediscover Your Audience
Maybe you already have a great email marketing funnel in terms of contact collecting. But simply generating a list of email contacts doesn’t guarantee results at all! Moreover, if you’re sending emails to customers who don’t even read your messages, you’re wasting your time and theirs.
That’s why you’ll need to cull your contact list. Gather data from your previous email marketing campaign and analyze your clickthrough rate.
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If you notice certain contacts aren’t opening your email over a consistent period, it’s okay to remove them from your email list.
Or, if you’d rather not remove them entirely, try targeting your emails to those select customers who are more inclined to open your emails in the first place.
Write Strong Subject Lines
Think for a second about what made you click on this article in the first place. You had a problem and the title suggested this article could provide a solution, right?
Subject lines in an email drip campaign work in much the same way. It’s all about knowing what your audience wants and capturing their attention.
So what makes for a great subject line?
For starters, you can always personalize it by using the recipient’s name. One marketing firm found that using a subject line with the recipient’s name resulted in a 50% open rate increase.
Likewise, you can also provide an incentive through your header. Most people are more than willing to open an email if they’re promised something exclusive or a discount.
Only Email When Necessary
When in doubt, think about your email uses. How often do you open your inbox and click ‘mark all as read’ due to the sheer amount of spam? That’s what your average customer goes through, too.
You’ll need to become thoughtful about your communication habits. As this article from emailoversight.com states, spamming your audience is a surefire way to lose customers at a faster rate than you can gain them.
Keep your email blasts limited to special events like sales or important business updates. By sending less, you’ll receive more.
Make sure to respect your customers’ time, too. Get in, get your point across, and get out.
Email Marketing Strategies That Are Sure to Deliver
Whether you’re looking to grow your email list or you’re more interested in improving your email drip funnel, these email marketing strategies are sure to help. Make sure to give them a shot during your next campaign!
And if you’re interested in learning more about digital marketing, be sure to check out the other great posts on our blog!
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