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4 Expert Tips for Establishing a Brand

Are you looking for ways to step up your company’s image? Or are you launching a start-up business and don’t know where to begin?

There’s one overlooked trick to having a well-rounded, successful business. The simple answer: branding.

4 Expert Tips for Establishing a Brand

Though it sounds easy, establishing a brand can be one of the trickiest aspects of business planning.

But, having a cohesive brand is essential when forming your business. It lets your audience know who you are and what you value.

Here, we’ll cover the expert tips you need to know when planning a brand for your business!

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1. Determine Your Values

The first step in building a brand isn’t picking out your favorite colors. To start, you’ll need to dig into the nitty-gritty of your company.

Laying out your values makes your message clear throughout the entire prepping process.

If you’re stuck, ask these questions:

  • What is the goal of our company?
  • Why do we do what we do?
  • Who is our demographic, or target audience?
  • What do we support as a business?
  • What sets our business apart?

Answering these questions will guide you to what your company stands for.

2. Do Some Sketching

Now that you have your company’s values listed, begin sketching them out. Don’t worry, you don’t have to be an art-whiz!

By putting your values into an image, you create a visual representation that your audience can latch onto.

Think about what feelings are evoked by each value you listed. Or, sketch out a memory or item you think of when you hear that word.

Likely, you and your audience have shared experiences that will provide them with an emotional connection to your brand.

If you want extra help, be sure to contact a digital agency. They’ll help you find the perfect designs for your brand.

3. Pick A Color Scheme

This is one of the most commonly recognized branding aspects. The colors you choose evoke emotions within your audience. Do some research on color therapy to learn more.

The only “rule” is to pick colors that go with your product or service. Be consistent with what you’re marketing and know that it will distinguish you from others.

If you’re stuck picking colors, try different shades, opacities, and variations of each color until you get the perfect fit.

If you’re worried you won’t find it again later, try to write down the RGB numbers that correlate with it.

4. Try Variations 

Now that you’ve got several pieces of your brand together, make new combinations!

This can be a fun way to make sure you’ve got the right combination already. Or, you can find new ways to reach your audience that you didn’t see right away.

A plus to this is that you can find variations that work on various media platforms as well. Remember to keep everything consistent, though, for a coherent, memorable brand.

Establishing a Brand

From colors to graphics to language, crafting an image for your company can feel overwhelming. Following these tips will help you when establishing a brand that’s intentional.

Want more business tricks to get your company on the right track? Check out the business section of our website to learn more!


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Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.