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How to Advertise on Facebook – Complete Facebook Ads Guide for 2023

Are you looking for the perfect social platform to Ad your product? Is it worrying you that the rising marketing costs are not leading to the desired conversion rate?

Facebook is the right place to reach maximum customers within a budget. Because it is the top social media platform now with 2.8 Billon active users per month.

It is time you start looking into the process of Facebook advertisement. A key component while advertising on Facebook is knowing the type of the ads.

In this article, we will look into the various kinds of Facebook advertisements that you can use to enhance your reach & the way to create an Ad campaign.

What is more important is you know, when will be the right time to use a particular advertisement.

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Worry not as we shall cover the same for you as well!

Image Ads:

An advertisement with content sticks with the target audience 1 out of 10 times. But an image can improve the rate by 6 times if it is meaningful!

Image ads are getting a lot of traction, second to video ads! The reason is the catchy product display along with the message slowly chipping in!

With interesting image ads, you can get traction for your product and make it memorable too!

It just takes a couple of minutes to create one! All you need to do is select the post you wish to boost and add an image to it!

While creating an image ad, what do you think are the key parameters you should take into consideration?

Having the perfect image, that is both relevant and catchy is the first goal!

Follow it up with the message you wish to deliver! Short, crisp, and humorous!

Bright images always do their best in catching attention! Happy people and happy faces seem to increase the click-through rate as well!

Always keep the A/B testing meter on! If you consistently bring up new ideas and A/B test them, you might get the perfect image ad that works for your product.

Keep capturing new avenues!

Video Ads:

What is better than images? Moving images!

This is becoming the new trend now! With an improved clickthrough rate of 72%, video ads are becoming the new craze amongst people!

If you are into the e-commerce business, video ads are the new trend!

What is the best trigger for your audience than showing them how the product works! With the video ads increasing brand awareness, and more users drifting towards video consumption, video ads are perfect!

As per the research report by HubSpot, video ads receive 20% more clicks than image ads!

Isn’t it cool when 20 more people can watch your product’s video, as compared to just 100?!

High conversion, lesser cost, and improved clickthrough! A perfect combination for a deadly marketing strategy!

Carousel Ads:

Got too many exclusive features for your product? Yet wondering, the video might just not work out to be great for you!

Carousel Ads fit perfectly when your product features can be better explained in images! Not one, many close to 10!

Moreover, the continuity of the images is what plays a key role in telling the story! So, get latched on to the carousel ads, right now!

Poll Ads:

How about listening to your audience about what they prefer? Isn’t it cool!?

This ad is mobile-friendly. With smartphone penetration being more than 75% in developed countries, poll ads are gaining a trend for businesses!

Know what your consumer wants, in just a click.

These are the best 4 ad types. Except these, there are more Ad types like,

  • Slideshow Ads
  • Collection Ads
  • Instant Experience ad
  • Lead Ads
  • Dynamic ads
  • Messenger Ads
  • Stories Ads

Now we will mention the steps to Ad on Facebook

Step 1: Create a Campaign & Choose your Objective:

You can’t run an ad through your personal profile. So, you must have a business account. From the menu bar of Facebook click on create option and choose the add option.

From the left sidebar choose the page for which you want to create the ad. Then go to ad manager and complete the ad account setup.

Then you will notice the create option in the ad manager dashboard. From this option, you can set up your campaign name and objective. Facebook offers a total of 11 objectives for your ads.

Like if you are selling a product then your objective should be traffic. Take a look at the below screenshot to know all the eleven campaigns that are available on Facebook.

Step 2: Setup Target Audience

You must need to select your target audience to get the maximum return on your investment. It helps Facebook to reach your ads to the targeted customer zone.

There are different options available to select your audience and they are classified like:

  • Age
  • Gender
  • Language
  • Location
  • Work
  • Education
  • Relationship
  • Interest

Probably you have noticed that every user on Facebook includes this information on their account. And Facebook uses those data to reach the targeted audiences.

So, if you are a local business then set your target audience based on local areas.

After setting up the target audience select the placement option where you want to run the ads. You can uncheck the messenger or Instagram option if you don’t want to run your ads there.

Step 3: Set your Budget

Complete this section to set up your budget for your ads. You can choose a daily budget or a lifetime budget. The minimum daily budget for an ad is 1 USD.

For more specific options go to the advance option. From there you can schedule your ad like a time period of a day when you want to run your ad or not.

Step 4: Create Your Ad

This is the final step to creating an ad. In this section, you have to create your ad and customize it for different devices.

The ad display will depend on the objective you set up previously. Like, if you want to click on your website then the ad manager will show you “click to website” adoptions.

As a beginner completing these steps and creating a perfect ad is not an easy task. So, you can reach out to an SEO agency in Brisbane and hand over the task to them.

Their social media experts will suggest you unique ad ideas that really generate sales.

Bottom line

What makes an advertisement gain more audience is the type of ad you are using. Depending on the product, the selection of the ad is important!

And, this is why a proper understanding of your target audience and your product is important

As you dive into the world of Facebook marketing, make sure that your product has a message! An ad that spreads a message, gains the masses!


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