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A Beginner’s Guide to Facebook Marketing

As a new business owner or entrepreneur, you must focus on increasing your brand awareness. The more consumers come to recognize your company, the more successful it will become.

A Beginner’s Guide to Facebook Marketing

However, if creating a strong online presence was easy, you wouldn’t be reading this article. But don’t worry, we’re here to help.

Let’s talk about your social media marketing strategy. The best place to start is with Facebook marketing. It’s an intuitive platform that’s easy to understand and learn.

Keep reading for a beginner’s guide on Facebook marketing techniques.

Start with What You Already Have

Getting started doesn’t have to be incredibly difficult. Start by setting up a business profile linked to your personal profile.

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Once your business profile is up and running, you can invite all of your personal friends to like and follow your business page.

While this sounds like it has the potential to be tedious, you can do it with the click of a button. However, you do have the option of inviting individual people to like and follow your page.

Once everyone responds to your request, you’ll have a baseline audience.

Design Organic Marketing Campaigns

Next, understand that an effective Facebook marketing strategy is based on quality content. You need to create posts that are informative, helpful, entertaining, and engaging. This is the best way to market for free on your Facebook profile.

To create more hype and boost engagement, run a free giveaway. Let Facebook users earn points (to go toward winning your contest) by liking, sharing, and commenting on your posts.

Of course, to be considered for the giveaway, they must also follow your page.

Take Advantage of Paid Facebook Ads

One of the most important Facebook marketing tips is learning how to use the resources available to you. For example, paid Facebook advertising can be incredibly lucrative.

Paid ads allow you to get your marketing message out in front of audiences that you wouldn’t otherwise have access to.

You can decide who sees your ads based on age, gender, location, interests, and more. Just as importantly, you dictate how much money you spend each day on ads, which can vary based on your budget.

Finally, paid ads provide feedback on your engagement and influence. You can see how many people saw your ads versus how many people engaged with them.

This feedback will also break down the time and day of engagement, as well as the demographics of users who are engaging.

Engage Back

Finally, social media algorithms pay attention to the engagement on your profile.

If you want to maximize your engagement, you must engage back with your followers. The more responsive and interactive you are, the more engagement your profile will see.

This includes learning how to handle customer complaints. You must always take the high road, even if someone is being blatantly disrespectful, rude, or ridiculous.

You must present yourself as a professional in all situations or you’ll lose the respect of your followers.

Need More Help with Facebook Marketing?

If you’re a new business owner or entrepreneur, we know how overwhelming it can feel to have all of these tasks laid out in front of you. Just take things one step at a time. Additionally, remember that you’re not alone.

There are professionals out there who can help you in every aspect of running your business.

And if you need more Facebook marketing tips or business advice, check out some of our other articles. Our website is here to help business owners like you find success.


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