Features of a Good Business Website: 9 Crucial Do’s and Don’ts
You must be making a new website or unhappy with your current one if you’ve clicked on this article. Rest assured, we have compiled a comprehensive list of everything that makes a website good while also mentioning some big Nos that you need to avoid. That serves its purpose swimmingly well.
Why Is a Good Business Website Important?
Modern-day consumerism has engulfed every aspect of our day-to-day life. People are generally always in search of answers or consuming content over the internet. The whole worldwide web runs on websites. When an individual has an unsatisfactory experience on a website, it leaves them feeling frustrated and unhappy.
User experience is the top factor in determining what makes a good website. Every decision made on your website should be designed to benefit and facilitate how a user views and navigates through your website. This not only leaves a good impression on the visitor but also increases the probability of them visiting it again.
Making That First Impression Count
Have you ever scrolled through a website and been so impressed that you wish you had a similar interface for your own? There you go. That’s the clear objective here. What that website successfully did was before you even got the chance to consume the content. You were allured by design alone. They say “looks don’t matter”, but in the case of a website, they sure do! In websites, first impressions are 94% design-related.
The main banner for your website should be an avid representation of what you have to offer on your website. Whether it is consumer products, or blogs, when a user is greeted with great visuals, they immediately show a liking towards your website. According to a study on Behavior & Information Technology, it takes about 50 milliseconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
Authentication and credibility carry paramount importance in web development. A website focused on building a credible platform successfully captivates the users into believing your content and making a decision based on it.
Multiple factors can come into play in building credibility on your website. Once again, however, web design tops the list. 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.
Do: 6 Features of a Good Business Website
“What is a good website?” While some would say that the answer to this is subjective, varying from website to website, some key factors universally improve the general appeal of your website. Here are some Do’s that can ensure your website is received well by any visitor:
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
Seemingly little client feedback on your website is one of the most powerful tools you can have to increase your website’s credibility and traffic. Have you ever wondered if you can trust a certain product or service before making a purchase decision? Testimonials make an excellent case in filling that gap. More than 88% of the consumers say that testimonials incorporate purchase decisions.
Similarly, websites with testimonials also have a 45% increase in traffic than websites with no testimonials. When looking to improve your own website, make sure to incorporate customer feedback and testimonials.
Picture this: You visit a website, and you’re greeted with a wall of text. Information gets extremely difficult to comprehend and make sense of, and you do not find what you came to look for. According to a study, “Users spend an average of 5.59 seconds looking at a website’s written content”. This is a very small amount of time to get your message across.
Skimmable content breaks your message down in easy-to-consume packets, so your views retain more information in a smaller amount of time. This can be done by writing things down in bullet points or shorter and easy-to-understand sentences.
Never paid attention to how your website’s mobile interface looked? Here are some hard-hitting statistics coming your way:
- 85% of adults think that a company’s website should be as good or better than its desktop website when viewed on a mobile device.
- Average smartphone conversion rates are up 64% compared to desktop conversion rates.
We could go on and on, and it still wouldn’t adequately explain how important your website’s mobile interface is. You average consumers are not using desktop computers. Rather every individual is on the phone. It’s time to adapt and conquer!
Let’s get back to the topic we preached the most: Design. Images are a huge part of the design of your website. We all know that too few images on your interface can be very drab and boring. But there is also such a thing as too many visuals. Try to find the right balance when designing your own website. Users spend an average of 5.94 seconds looking at a website’s main image.
Another important to make sure, other than ensuring that the visuals are all aesthetically aligned, is that they do not take a long time to load. Slow-loading websites cost retailers $2.6 billion in lost sales each year.
A Solid ‘About Us’ Page
We’ve seen too many examples of companies with brilliant ideas but downright terrible execution when it comes to translating them into words. An ‘About Us’ page is singlehandedly one of the most important features of a good website. According to a recent study, 52% of respondents said the first thing they want to see when they land on a website is a company’s ‘About Us page.
Make sure your ‘About Us’ page is in top condition and is a great depiction of who you are and what your website is about. And if it doesn’t exist on your website right now – well, then make it a priority right away!
A Call to Action
For a B2B or B2C business, one of the most important features is that the visiting consumer sells through their website. And contrary to popular belief, a customer can totally be convinced to make a purchase when they website, even if they had no intention of buying anything.
A well-placed Call-To-Action (CTA) is a massive help in this. However, 70% of small business websites lack a Call to Action on their homepage. This can gravely affect your sales since a customer won’t know what to do in order to make a purchase.
Don’t: 3 Things to Never Have on Your Business Website
When asking yourself, “What should a good business website include?” it’s important to also ask which things should be avoided or omitted entirely. Often, major defining elements are shunned from a web design, or new methods are adopted that are a big No. Some of the major Don’ts for the web design feature list are:
Typos and Inaccuracies
Get out your spellcheck app and go through your entire website because a study by Website Planet states that U.S. businesses with bad grammar and spelling mistakes on their websites will lose almost double the number of potential customers than those with typo-free sites.
Typos and other redundant inaccuracies may seem harmless and be shrugged off as small mistakes that can be fixed late, but they have huge implications. They do an excellent job in decreasing your website’s credibility and being an all-over turn-off for visitors.
Black Hat SEO Tactics
Black Hat SEO, also known as Spamdexing, is “the deliberate manipulation of search engine indexes.” This is a disapproved method of increasing your website’s relevance or prominence in a search engine. This is done by using keywords and manipulating the search engine’s algorithm into thinking your website is something that it’s not.
Generally frowned upon, and rightfully so, our advice to you is to focus on making engaging content that aligns with basic SEO guidelines. Quality is what your website should have; the rest will follow.
A Blog That’s Never Updated
This is a huge pet peeve of ours! And quite honestly, a big turn-off for website visitors as well. Nothing screams “inactive” or “careless” quite like a non-updated blog section of a website. Users judge how active a website is and how much attention they pay to their content by visiting their blog.
77% of internet users read blogs. However, only 38% of bloggers are actually updating older articles. Blogs are a great source of inserting index-driven keywords in your website, also naturally increase your SEO outreach.
For a business, a successful website highlights the features while ensuring the customer experience is top-notch. However, it takes a lot more than showcasing the website features to make a good website. The key is to think like your website visitors. Ask yourself what they would want to see rather than wondering what a business website should have to increase its sales.
All-in-all, we hope that these Do’s, and Don’ts help you improve your website to a version that ends up being even more accepted and loved by your users. What do you think? Let us know in the usual place. Thank you for staying with us!