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How To: Find the Best Instagram Hashtags for Your Brand

Instagram is a powerful social media app for promoting brands and personal businesses online.

Every brand that wants to grow its business on Instagram needs to learn how to leverage the social media space. This involves adopting strategies that will make their brand more visible.

For many brands, running an Instagram account can be quite challenging. Whether it involves creating content, scheduling posts, exploring reels, or finding the best Instagram hashtags.

For instance, using the right Instagram hashtag for your brand will prevent you from shooting in the dark. It will help you reach more people whenever you post content on your brand’s page.

The process of finding the best Instagram hashtags for your brand can be tricky if you’re not informed. So, it is important for you to identify all the necessary steps or strategies to deploy.

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In this guide, we will discuss how to find the best Instagram hashtags for your brand.

About Instagram Hashtags

If you’re an avid user of Instagram, you must have seen hashtags or used them to get along with the trending gist. Before proceeding, let’s look at the meaning of Instagram hashtags.

Hashtags started as a techy way of initiating conversations on social media. Now, they have become a tool for reaching people and setting the building block for social media marketing.

They consist of words or phrases composed of numbers or alphabets preceded by a hash (#).

Instagram hashtags are designed for pushing Instagram posts to reach their target audience. They are the key element that makes Instagram posts more visible on the Instagram space.

The use of Instagram hashtags when you post content is a smart way to gain more followers on the platform. Gaining more followers means more people will see your brand’s content.

With the right hashtags, your brand will get to publish contents that transcend posting for fun but rather promote your brand. This is a serious Instagram marketing strategy that works.

There are useful tools designed for identifying relevant hashtags that will help promote a brand. With these tools, you can easily find new hashtags to copy and edit for personal use.

Instagram hashtags will revolutionize the way you share your brand’s content in 2022.

a lady holding a signage

Why Instagram Hashtags are Important for Your Brand

If you’re going to dip your toes in the hashtag waters, you should learn to do it the right way. This implies that finding the best Instagram hashtags requires taking the right steps.

This is a powerful tool for promoting your brand because it will get your content to your target audience. By using the best hashtags, people who don’t know about your brand will discover it.

But have you asked yourself this genuine question; why are hashtags important for my brand?

For many Instagram users running personal accounts, hashtags are merely captions. But that can’t be said of brands since they care more about hashtags and how they use them on posts.

As a brand, Instagram hashtags will help you find authentic followers and boost viewership on Instagram. It will also help increase the engagements on your posts, thereby helping your brand get noticed.

A good example of a successful hashtag campaign on Instagram is Coca-Cola’s #ShareACoke campaign. This was the period when Coca-Cola branded its bottles with random names to encourage sharing.

two persons with hashtags

In fact, the Coca-Cola brand launched a website where customers can order coke bottles with personalized labels. This great hashtag campaign promoted the Coca-Cola brand.

The benefits of using hashtags for your brand are enormous. While they encourage your target audience to interact more with your content, they also increase your brand’s exposure.

Effective Ways to Find the Best Instagram Hashtags

It is important to be strategic with how you choose hashtags for your brand. This is due to the fact that there are thousands of hashtags on Instagram and not everyone will fit your brand.

Some hashtags might only get you a few extra likes, but the ones that will benefit your brand long term have to be tailored to your posts. This is why brands focus on finding the best ones.

a lady wearing red promotion for a product


a lady modeling a beverage product

Here are effective ways to find the best Instagram hashtags for your brand;

Use Hashtag Aggregator Tools

One of the most effective ways to find the best Instagram hashtags for your brand involves using “Hashtag Aggregator Tools”. This tool uses the search function to find specific words.

For instance, a fashion brand can choose to gather Instagram posts with #fashion to know what fashion styles are in vogue. This will help them identify the fashion accessories in demand.

With key hashtag aggregator tools, you can choose the specific hashtags you want for your brand. It will help you identify the posts that resonate with your brand’s target audience.

There are several free hashtag aggregators tools, but using the best ones will help you find hashtags that are relevant to your brand.

Create Brand Hashtags

Every brand needs to create a unique hashtag for its business. This process involves using hashtags that are unique to a brand’s identity i.e., brand name, tagline, or product’s name.

Branded hashtags are used for promoting a brand’s products and services. They also help in driving engagements on a brand’s page on Instagram. It’s also used for user-generated content.

Adopt Competitor’s Hashtags

A good way to find hashtags that will enhance the reach and engagement of your brand is to adopt your competitor’s hashtags. Start by searching for competitors with a strong online presence.

This approach involves getting hashtag inspiration from brands with high posts engagement. So, ensure you do your research to find out the types of hashtags your competitors are using.

This is an effective strategy that will help your brand discover relevant hashtags that attract customers. Since it’s a tested and trusted strategy, don’t hesitate to adopt the approach.

The feminine care products brand, “Always” started a social media marketing campaign to showcase the strength of women. That is the hashtag #LikeAGirl that went viral on Instagram.

run like a gurl hashtag

Identify Your Target Audience Most Used Hashtags

If you’re familiar with the hashtags your target audience is using, you stand a chance of reaching them with your posts. It will make you reach your audience where they already exist.

Using this strategy is better than adding random hashtags to your post. Once you identify the type of hashtags commonly used amongst your target audience, your problem is half solved.

To make it effective, you need to use them in your posts. You don’t want to use hashtags that will make your brand lost in the crowd. Instead, you want the ones that will grow your business.

Monitor Influencers and Industry Leader’s Hashtag Use

To wrap this up, you need to monitor the use of hashtags by influencers and industry leaders in your niche. This is a good strategy that will help you find hashtags that promote brand posts.

This can be done by exploring the profile of influencers that have a similar target audience as you. Scroll through all their posts and make a list of hashtags they’ve used over time.

Since influencers and industry leaders have an established relationship with their audience, using their hashtags will help you improve engagement on your posts.

A popular hashtag used by influencers is #SkinCareRoutine to show their glow. If your brand sells skincare products, you will do well to use this hashtag whenever you share posts.

screen shot from a phone


Hashtags have become an integral part of social media marketing campaigns. This is why major brands are now adopting the best approach to finding the perfect hashtags for their business.

Due to millions of content posted on Instagram daily, brands are struggling to make their posts stand out. That said, the informed ones are now using branded hashtags to get their brand noticed.

We have identified effective ways to find the best Instagram hashtags in this guide. But it is not enough to find the best hashtags; you have to learn how to use them correctly


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