a lady in front of a laptop
Share on facebook
Share on twitter
Share on linkedin

6 Ways Freight Brokers Can Improve Carrier Onboarding

As a freight broker, it’s essential to verify that you have sufficient carrier capacity to handle your cargo. The more adept you get at carrier sourcing and relationship management, the more significant the proportion of loads you can handle. This means more revenue for the business.

6 Ways Freight Brokers Can Improve Carrier Onboarding

The process through which a new carrier, carrier service, or region is carrier onboarding. The flexibility to use the suppliers and services they need is important for global shippers. When you choose a transport solution provider, you can pick more than just a service to help you deliver your goods.

What Is The Importance Of Carrier Onboarding?

Customer satisfaction is essential to almost any business’ success. However, it’s not simple to meet consumer expectations when supply networks grow complicated and supply needs tighten.

A big first step in fulfilling customer requirements and enhancing compliance with SLAs (Service Level Agreements) is to add supply chain insight to your carrier onboarding toolbox.

However, if you lack a strong relationship with your freight carriers, your supply chain’s performance may be affected.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

If shippers and carriers are aligned with similar objectives and given the tools required to achieve those objectives, they’re set to achieve success. As a freight broker, you may opt to provide your business carriers with their merchandise. You may also choose their ability to provide scale options.

Here are some ways you can improve the capacity onboarding:

1. Automate Your Onboarding

Carriers in the broker industry are more than people who move goods safely on time. As part of your transport team, they’re also an extension to the services you provide your customers as the broker.

An honest, dependable, and competent carrier may go a long way toward developing and preserving your shipper’s reputation.

Remember that shippers don’t want to worry about compliance, relationships, or risks with carriers. That’s why you’re there.

It’s your duty to observe who carries their products and arrive lawfully and securely undamaged and on schedule.

Therefore, onboarding and monitoring are crucial for effective brokerage operations. But doing it manually takes a lot of time.

You can automate onboarding and monitoring solutions to save time, save expenses, and establish confidence with carriers.

2. Involve The Procurement

Shipper procurement teams are increasingly shifting towards electronic logging devices or ELD-compliant carriers.

They have a clear procedure to communicate with corporate groups when they reach out to new carriers.

It’s a smart approach that’s less hazardous for the carrier from an operational point of view and subsequently facilitates technological integration.

The proper procurement system may resolve many of the issues with the onboarding of new suppliers.

You can access and manage all your data in the cloud and ensure coherent communication with the appropriate parties by storing all your data in the cloud.

3. Create A Vendor Portal

All essential information needed for an onboarding process may take several weeks to a few months.

Creating this vendor portal in combination with a management request speeds up the procedure for both parties.

The portal should have all necessary forms, as well as contact and reference information. This increases data accuracy, decreases backlog and increases process visibility.

The solution provider establishes a link with your carrier using this technique. A digital freight broker utilizes technology to make dealing with a broker more automated and time-consuming.

This enables them to route transactions directly to the carrier and gets pricing straight from the carrier responsible for maintaining your prices, accessorial charges, route instructions, transit times, tracking numbers, and label formats.

4. Make A Simple Carrier Onboarding

A major distinguishing point for shippers is to provide a simple and easy-to-use platform with which carriers may use the platform within minutes.

The simplification of the procedures involved minimizes the need for human intervention.

Companies should follow the lead from the consumer world to streamline procedures and enhance the user experience using features such as one-click integration and authentication.

A ”Google login” or a ”Facebook login” method, in which most setup and authentication procedures are done automatically in the background, is the usual way individuals are accustomed to in their personal lives and should thus be mirrored in B2B environment whenever feasible.

Simplifying your onboard operations by means of technological investments offers all your partners a better service and makes you more competitive in the market.

5. Improve Your Carrier Relationship

Although focusing on clients who want and pay for a service is simple, the agents and shipping services with the learning potential are the ones that successfully manage carrier relations and eventually become top brokers.

Carriers are also customers and should be treated like customers. If you understand the requirements of a company and respond fairly, they may provide your company substantial benefits, including repeat carriers, faster negotiations, and improved service.

Using repeat carriers may shorten the booking procedure to just minutes, improving your overall efficiency and profitability.

When you establish solid connections with repeat carriers, prolonged and possibly expensive negotiations are less likely to occur.

 6. Have A Coordinated Communication

The smoothest onboard operations maintain a coordinated communication effort with carriers.

Regularly send introductory letters and conduct the first webinar with operators to review programs and the process, highlight expectations, and explain duties and important milestones.

Successful shippers also utilize comprehensive status reports, all of which are now accessible in real-time to increase and communicate progress via frequent check-in meetings with carriers.


As a freight broker, you know that the effectiveness of any onboard endeavor will ultimately differ depending on the base of each shipper, their operation, and the effort put into collaborating with its carriers in the project, making them a reliable and trusted freight forwarder.

Time is the essence of all logistics and supply chain companies. Competition and complexity are growing, and thus an effective carrier onboarding process is essential today.

In this way, suppliers can speed up the transition to real-time visibility, enabling them to improve their processes and generate value across their operations more quickly than before.

Most importantly, communication is essential to maintaining your carrier relationships. Make it a point to care for your carriers and treat them as you expect in your business relationships.


Some other articles you might find of interest:

Would you like to better understand how to drive and increase traffic to your startup website?

How to Drive & Increase Traffic to Your Startup Website

Do you have what it takes to start and run an online business?

5 Key Skills You Must Have to Start & Run an Online Home Based Business

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.