If you are starting your own freight dispatcher business, this is a great time to consider the foundation of your company. Although it may be tempting to skip out on the “paperwork” of your business, a solid foundation for your freight dispatcher business will bring in a solid foundation of profits and growth for your company. So, let’s get started!
Step 1: Research Your Target Clients
As you consider who your customers may be, think about those who you may already know or those who could refer new customers to you. Will you work with personal contacts, brokers, or carrier personnel? It is crucial to understand who your customers are and, more importantly, what they need in terms of freight dispatcher services.
Starting your freight dispatcher business will require you to efficiently and effectively oversee the process of moving freight and planning routes for the trucks that carry the freight. Consider those who are involved in this process and what your company may be able to offer to improve the services you offer.
Step 2: Research Your Competitors
Although you’ll have competitors in your freight dispatcher business, there are ways to overcome those competitors and win more business. You’ll want to understand how your competitors serve current customers and the pricing models they have in place. You’ll also want to determine if special offers or discounts are offered. Research to discover as much as possible about your competitors so that you’ll be able to offer unique or added-value services and win over your competition.
Step 3: Choose Effective Marketing Strategies
One of the best and most effective ways to market your freight dispatcher business to potential clients is through strategic marketing efforts. Consider where brokers, carriers, or industry contacts may see or hear of your freight dispatcher business and place marketing campaigns or ads within those platforms.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
Offer special rates or other incentives for clients to move them away from your competitors and toward your company. Email campaigns and social media callouts are two marketing efforts that may also be effective. Before creating those campaigns, however, ensure that your potential customers use digital platforms, such as Facebook and Instagram, regularly.
If you determine that your clients prefer to receive news or information via email, this is the perfect time to set up a blog to keep your clients informed and pass along company announcements. Consider starting a newsletter or informational emails to establish your credibility and that of your freight dispatcher business.
Step 4: Build Your Freight Dispatcher Business Plan
Yes, we believe you would prefer to skip out on this paperwork; however, your business plan will form the framework of your business and set it in motion toward many years of successful growth. Tackle each section of your business plan separately and then piece them together in your plan. If you do not have a business plan, use this comprehensive freight dispatch business plan template to put the sections into place.
Included in your completed business plan will be your mission and objectives, funding and financial projections, marketing strategies, research of customers and competitors, operations plan, and organizational plan, along with other important components. When completed, the business plan can be presented to lenders, investors, banks, or financial institutions for funding or investing purposes. You’ll want to refer to this business plan regularly and update it as needed in the years to come.
Step 5: Prepare Your Operations Plan
The operations of your freight dispatcher business are as important as the marketing of the business to potential customers. Without a solid operations plan, the business will not conduct business smoothly, including dispatching freight, arranging routes, and working with brokers to secure freight runs.
Therefore, the operations plan should be created by everyone in the business invested in the day-to-day processes, including truck drivers, administrative personnel, sales and marketing staff, maintenance workers, and other key personnel. Collective planning will greatly assist in setting up protocols and practices for the management of the day-to-day business.
In addition to day-to-day operations, plans should also be devised for programs and systems that can oversee certain tasks. For example, there are several software programs to assist and accelerate dispatcher services and operations scheduling software can support the efforts of staff members to balance workloads efficiently.
Starting your own freight dispatcher business is exciting and challenging. By compiling a complete business plan, creating marketing strategies, and setting up an operations plan, you’ll be set for success and long-term growth in your freight dispatcher business. Wishing you the best of success!