If you are reading this, you are likely a huge fan of the whole idea of shopping online, regardless of the item you are dealing in. the spread of the internet and lower surfing costs have made it possible for the business landscape to change, and many businesses are coming up to take advantage of the increasing number of people present in the online space.
Among all these people, the founder of Stylecaret can deem herself to be so, with her website starting on these grounds, although it took a different twist from the norm for her to build a successful online clothing store.
Neekee Singh, the
founder of the website, loved buying clothes online, especially when they were
offered at discounted rates – but one day, when she decided to do some offline
shopping and go to the markets of Jaipur and Surat, she discovered that her
impression of online shopping was not all it was made out to be.
Her excursion led her
to discover that offline shopping was much cheaper than she thought, even with
all those discounts she saw. This naturally made her very curious, and she
wanted to find out why this was the case; so she formed some friendships with
the local vendors in various markets and stalls over the next several weeks,
and asked them various questions regarding their pricing tactics.
This eventually led her to an interesting conclusion: online retailers tend to charge a margin of between 20 to 30 percent on the price of each product they sell, so that they can generate some profits at the end of the day. While this does not seem like a bad thing, it definitely makes the product more expensive for the customer, even if they are offering you a ‘discount’.
This resulted in her creating the website Stylecaret, which caters to providing customers with the best fashion pieces in the market, without necessarily charging this margin on top.
This allows the customer to buy it at a more affordable price, but still retain the quality. The best part is that each product will only have an additional processing fee of Rs.49 as the standard, and new customers get a 100% cashback points when they make their first purchaser, regardless of the amount.
About Author: Anjali Bhatia
Anjali has more than a decade of experience in the field of Human Resources. She loves to read and write about HR, startups, personal finance and doing business.