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5 Best Practices for Fundraising To Get More Donations

Successful fundraising is all about the right level of planning, attention to detail, and finding the right opportunity that will allow you to attract a good level of donations and support.

If you arrange a Krispy Kreme Fundraiser, for instance, you have a good idea you are on solid ground as you are using a product that is universally popular combined with a fundraising formula that is tried and tested.

Here is an overview of how to adopt the best fundraising practices so that you maximize your chances of reaching your donation target.

A plan is your blueprint for success

As the business saying goes, if you fail to plan, you plan to fail.

It is absolutely essential that you create a detailed strategic plan that is aligned with your mission, objectives, and budget constraints.

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Your fundraising plan needs to cover all the bases. That means leaving no stone unturned in order to help you keep on track and maximize the levels of support and donations available.

Make the most of available fundraising tools

You have to make it as easy as possible for people to make donations and pledge their support.

There are loads of different fundraising tools that you can take advantage of. These include a mobile-friendly donation option, online portals, and pages that can accept donations securely and easily, plus a variety of payment methods and options so that people can donate using their preferred one, such as Google Pay or Apple Pay, for instance.

Finding and managing donors

The success of your fundraising efforts will be entirely dependent on your ability to target the right donors and manage the relationship with them.

If your budget will allow it, investing in a donor management tool could prove to be money well spent. It will give you the tools and infrastructure needed to handle all of your donor communications.

Create a compelling story

The harsh truth of fundraising is that you are often competing against others to win the hearts and minds of potential donors.

Every charitable cause can be considered worthy. However, it is abundantly clear that there is a need to tell a story that is impactful and compelling. Making the case for donation often involves sharing the stories of those impacted who need support and financial help.

Sharing the stories of those who have already benefited from generous donations in the past will make the case for further donations even more compelling.

Focus on recurring donations

Trying to find new donors is challenging enough. Constantly finding new sources of income is time-consuming and can be more expensive than turning some of your attention to a recurring donation program.

The bottom line is that recurring donations are invariably critical to achieving your goals, especially if you are a nonprofit.

Always aim to offer the option of regular monthly or annual donations. This can provide a significant source of base income throughout the year.

If you can successfully manage all of these key fundraising requirements it will put you on the path to achieving your financial goals.

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