When building and growing your small business, you first need to build your customer base. One of the best ways to do this is to gain more customers through the use of creative promotional giveaways. Here are five giveaway ideas that you can use right away to attract potential customers.

Sweepstakes

A sweepstake is an effective promotional idea because the participants need to give you their contact information in order to enter the contest. This means that you can leverage this contact information for future promotional and marketing efforts.

With sweepstakes, you are going to need to offer a prize on a grand scale. This will encourage people to take the chance to hand over their contact information. In other words, you need to make it worth it.

Spin the Wheel

For something fun, consider a spin the wheel contest. This works well for giveaways that take place in person. This is also particularly fun if kids will be at the event. You can put a variety of promotional items on each piece of the wheel. Choose a range of prizes, including coupons, custom promotional t shirts, and bigger items such as restaurant gift cards or hotel stays. The beauty of this type of giveaway is the excitement that it generates at the moment.

Raffles

Raffles is one of the easiest avenues to pursue when planning a promotional giveaway. Depending on the scope of your business, you may want to enter the customers in the contest every time that they make a purchase or visit your location. The size and scope of your products or services will determine what type of prize you offer. A classic raffle is a good idea because nearly everyone will understand what it entails. This will make it easy to convince your customers to enter their information.

Photo or Hashtag Contest

If you have a strong social media presence, consider encouraging customer engagement through a photo or hashtag contest played out through all of your sites. You can give away prizes to the winners of the contests while also generating fresh ideas for your marketing plan. Be sure to encourage your audience to tag your company. This is an easy way to support new traffic to your social media sites, furthering your reach even more.

Quizzes

Sending your potential customers a quiz is an ideal way to learn more about how you can serve them better. In order to encourage them to participate, you can offer a giveaway for each completion. Perhaps you want to offer a discount if they submit their answers? Or maybe you want to enter each completed quiz in a drawing for a prize? There are a number of ways to set this up so that you can glean valuable information in the process.

The bottom line is that you need to get creative with your promotional giveaways. This will help you to attract new customers while simultaneously retaining your existing client base.