If you’ve ever had a bad experience with customer service, it’s likely lingered in your mind. These experiences are impactful and can influence a customer’s perspective on a company.
When a business is just beginning to develop, these supports ensure a larger chance of keeping a quality representation of your brand and will increase the likelihood of getting returning customers.
Knowing where to begin building this back-end service can be difficult to pinpoint. Keep reading for three customer service tools/strategies to get your business to offer quality customer care.
1. Automated Call Centers
Dealing with customer calls can be complicated, especially if you have multiple products for sale. Eventually, as your business grows, it’ll become difficult to manage and answer these calls without the proper support. As a result, automated call centers can act as a foundation for your company. Moreover, if you check things such as the first call resolultion, you can track and see whether your customer support strategy is working effectively.
Luckily, the software can tailor personal customer service approaches for you, so there’s less engagement work on your plate. This call center software offers various tools to design a system that works for you. Artificial Intelligence gives organized, top-level care, which creates a positive experience for users while also gathering analytical details about calls in an easy-to-read manner.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
When setting up your system, you’ll want to consider the type of product you’ll be receiving calls for. For example, is routing the primary need behind your customer management? Still, having efficient cellular procedures is key to any business, regardless of your clientele.
2. Live Chat Support
Another method the world’s top companies utilize is live chat, allowing users to get in touch with a representative instantly. Long wait times for user support can be extremely detrimental to a business’s reputation, so the ability to eliminate that delay is extremely beneficial.
Often, these “chats” will connect users to an artificial agent who will be prepped with the typical responses needed for common questions. This eliminates unnecessary wait times and can get patrons the aid they need directly from your webpage. Studies have even shown that users find this method convenient. They love that it offers a sense of privacy and it’s easy to use.
Like automated call centers, live chat has different potential software available to implement this into your company at any stage easily. You’ll be able to customize your bot to your customer’s preferences; choose agent names, gender, tone, and follow-up questions that each customer will encounter.
3. Support Through Social Media
With more internet users than ever before, social media engagement is a tactic that’s not going out of style anytime soon. Platforms such as Twitter and Instagram are ways of publicly distributing updates to a large audience and maintaining loyal followers through comments, direct messages, polls, etc.
Additionally, they create opportunities to reach new potential patrons. So, you’ll want to make the most of this opportunity if your target demographic likes to engage on these platforms.
Social media platforms are one of the best and most direct ways to answer customer questions. It also develops a personal relationship with your clientele and can also be a strategy to handle mistakes and issue public statements.
When exploring what type of customer support to implement in your company, we recommend planning plenty of time to research. One software or social media platform might work for your competitors, but it’s not ideal for your brand.
Keep the following tips in mind as you explore customer engagement options this year. Whether you choose to start a TikTok account or switch to a new customer management software, we guarantee you’ll see improved results.