How to Write a Good Press Release

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Writing is never easy. Unless you’re a professional, tying the introduction to the body to the conclusion and making the whole thing engaging is pretty tough!

How to Write a Good Press Release

When what you’re writing is a press release, that challenge becomes even tougher.  A press release is more of a technical piece of writing, but you still need to engage your audience. They can be tricky to get right, but as a key part of business, every professional and entrepreneur should know how to write one.

To help you out, take a look at this guide on how to write a good press release and become an announcement expert.

What Is a Press Release?

A press release isn’t a feature or a pitch. It’s a formal announcement relating to your brand. Press releases can detail or sorts of different news, like:

  • A new product
  • A personal development (like winning an award
  •  Announcing an event
  •  A change to your business


They’re then sent out to members of the media, like journalists, who can use all of the information in your press release to write up a compelling story. They’re short, they’re to the point, and they should avoid fluff at absolutely all costs.

Now you know a little more about what exactly a press release is, let’s get into some tips for writing one.

Write a Good Headline

When it comes to why you want a good press release, the main reason is so that journalists actually pick it up. A bad press release isn’t going to lead to a story at all, and then what’s the point of even writing one?

This is never more true than when it comes to your headline. The headline is the first thing a journalist will see of your press release, and it’s got to grab their attention. If they’re getting hundreds of different press releases every day, they may use your headline to make a split-second judgment of whether it goes in the to-read pile or the trash pile.

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Keep your headline short. Ideally, it should be around six to ten words and contain all of the relevant information. Try and be specific to tell the journalist what your press release is about, and engage them. For example, rather than writing Company X Launches New Product, write Company X Launches Advanced VR Tech.

Bold and center your header to add a look of professionalism to your piece. For subheadings, place them in italics but don’t make them bold.

Get to the Point

A quality press release makes use of every word. Avoid adding sub-headings that say the same thing as your title, and do the same with the first sentence of your body text. The key is not to repeat any information.

Press releases are short but should be filled with information, so any repeated facts are just a waste of time! If you want to add more information that you feel is unnecessary in the press release, feel free to add links to websites that explain more.

These are great ways to let the journalist look further into the topic without making your press release too confusing or complex.

Remember the Journalist Isn’t an Expert

A lot of press releases are full of technical information and jargon that’s impossible to understand unless you’re an expert. Steer clear of this! Instead, write as though you’re explaining your news to a grandparent who has absolutely no idea of anything going on in your industry. It’s also helpful to explain why the news is of importance, too.

The Five Ws

The five Ws are a good way to make sure you include everything you need to in your press release. They are what, when, where, who, and why. What is happening, when, and where? Who is involved, and why is this important? Cover these bases and you’re good to go.

Add Your Contact Details

One of the benefits of a press release is creating contacts with journalists who want to know more about your news or industry. So, remember to add your contact information at the end of your press release. Include an up-to-date phone number or email address that you can easily be reached on, and be sure to check these frequently after your press releases have been sent out.

Use a Press Release Tool

Press releases are tough to get right, but there are plenty of tools out there that can help. These include press release templates, which give you a professional format that you can simply fill in with information. The font size, spacing, and layout are all formatted in an easy-to-read way that journalists will be happy with.

If even a tool isn’t going to transform your press release writing into news-worthy announcements, you can hire someone else to do the whole thing for you. A professional press release writer will gather the right information from you and weave a compelling and enticing press release that journalists will snap up! It also means that you can focus on other aspects of
your business that you may be better suited to.

Take a look at Ereleases.com to find out more about press release services. Learn More About How to Write a Good Press Release Learning how to write a good press release isn’t a quick process, and although we’ve got you off to a good start your education isn’t done yet! Now it’s time to get out there and find an example press releases to read, helping you learn more about what makes a good announcement.

If you enjoyed this article, be sure to check out more on our website! We have plenty more tips
and tricks for startups and small businesses looking to get their name out into the world.


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