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How to Grow Your Accounting Practice in 5 Steps

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There are tens of thousands of accounting firms in the United States. They constitute billions of dollars in the sector.

Among those companies are “The Big Four,” which account for most of the industry’s revenue.

The sector is super-competitive. Many professional services say they have difficulty developing and attracting new business.

If you have an accounting practice, you may end up facing similar problems. Know that you’re not alone, and there is a solution.

Let’s look into how you can improve your accounting practice more than you ever realized! We’ll also look at the types of accounting practices. And we’ll learn about certified financial planning.

What Is an Accounting Practice?

Here we’ll run through a quick explanation of what we consider as an accounting practice. This way, we can get our bearings when exploring the concept further in this article.

In general, an entity’s set of processes and controls for recording and creating company transactions is an accounting practice.

There are a significant number of company transactions that accountants must handle in the same way. They do this to develop consistent and trustworthy financial statements.

Accounting practice should always be consistent. When evaluating a company’s financial accounts, auditors rely on consistent accounting practices.

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The following are some examples of accounting best practices:

  • The amount of overtime paid to employees is always calculated using the same formula
  • You always bill customers on the same day that they receive their products via delivery
  • You always pay your suppliers’ bills on the due date.
  • For the same type of fixed assets, you use the same depreciation model

Establishing a high standard of accounting practice necessitates a regular evaluation of any deviations from the prescribed process flow.

This is so you can detect mistakes and address the underlying reasons.

Employees need a high standard of training to understand a good process flow. Staff also need to develop systematic corrections for any errors.

They also need to ensure they implement any changes with a go-forward mentality.

Accounting practice likewise necessitates the ongoing implementation and upgrading of best practices. This is so accountants can improve the effectiveness of accounting procedures throughout time.

Accounting firms need to focus on the acquisition of extra skills in identifying best practices. They also need to focus on monitoring and the implementation of any changes made.

This will entail the implementation of computerized accounting systems. Also, the automation of data recording for accounting operations is a good idea.

Accounting Practice Types

Now we will run through seven different accounting types.

They may not all be relevant to your type of practice. Yet, it’s good to keep updated with the different forms.

You never know whether there might be opportunities or ideas that spring to mind by running through this refresher.

Private Practices

In private accounting, a corporate entity appoints an individual specialist for accounting. They also deal with other records in a proper and methodical manner.

Because the individual selected is an expert, they are in charge of all controls inside the organization.

We will assume that many of you who are reading this come under this category of accounting. Thus we’ll focus on this type of practice later on with our five easy steps to grow your practice.


The government often hires state auditors or qualified individuals. These individuals record, prepare, budget, and predict financial, accounting, and other data.

Any accounting records are subject to restrictions enforced by people hired by government bodies.

Auditing Practices

An auditor is an external accountant. They check on the accounting practices a company uses and make sure they are being followed.

They tend to decide the level of reliance for accounting records. Then these accountants will deliver an auditor’s report.

Financial Accounting Practices

Financial accountants are in charge of keeping track of the company’s finances. They provide a variety of financial reports for tax authorities, shareholders, and the general public.

Financial accountants are in charge of all accounting procedures. They include professionals such as corporate secretaries, chartered accountants, and stockbrokers.

Management Accounting Practices

Most firms hire management accountants to evaluate, impose controls, and monitor all documents linked to management.

These documents can be related to the company’s choices, review, presence, and execution of senior management plans.

Management accountants provide reports that companies use internally for business decisions and other purposes.


A forensic accountant is external like auditors. Forensic accountants conduct audits to discover fraud and other accounting errors.

They double-check accounting records for controls. If the organization believes there is serious fraud in management, it may hire forensic accountants.

Now let’s look out how you can grow your accounting firm in five easy steps.

1. Develop Loyalty With Existing Clients

New clients aren’t the only source of new money. In reality, leading accounting firms earn a large proportion of revenues by cross-selling to current clients.

As a result, your business should concentrate on developing client connections. And you should focus on firm loyalty.

You should take advantage of upselling and cross-selling possibilities. Accounting firms must establish a robust and broader connection with their clients.

When they go beyond money and understand the client’s business, this is when the magic can happen.

Scheduled chats on a regular basis with the goal of learning more about your customers’ businesses is a good start. Make it more official than a casual coffee meet-up.

Conduct preliminary research and make a list of topics you’d want to discuss.

Before the meeting, share your agenda with your customer to allow them time to consider their responses.

You can only propose successful strategies to help your customers if you grasp their goals, difficulties, opportunities, and anxieties.

Technology may aid in the development of stronger client connections too. For example, you can use professional social media platforms like LinkedIn to establish better connections.

2. Invest in Data Enrichment Software

Your accounting practice’s relationships are often the most important asset you own. As a result, you must have put a lot of money into your company’s customer relationship management (CRM) system?

However, because fewer than 50 percent of sales teams utilize CRM, you will lose your investment if your team does not use it.

It’s critical to have up-to-date, correct data in your company’s database. This guarantees that your business development team can create solid connections.

They may also win more prospects using your CRM.

You can improve CRM data with data enrichment tools and CRM data automation. These tools collect contact data in the backend and update your database with new information.

This also cuts down on time spent entering data, which can improve CRM adoption.

You’ll see a better return when your sales and business development teams find insights to shift deals forward when you invest in CRM. The basic message here is to design a CRM that your team will use and love.

3. Create a Collaboration Culture

Relationships are crucial to a company’s success. Encourage your business development and sales teams to work together and share the expertise of customer relationships.

They might strike up a friendship that will help them get successful relationship prospects.

Establishing a collaborative and enabling atmosphere will go a long way toward assisting businesses in overcoming connection obstacles.

And these obstacles may exist across departments, locations, and corporate levels.

Do you want marketing and sales to have a more significant impact? Technology enables the automatic detection of connections with cross-selling possibilities.

You may improve your insight into customer data by adopting technology. The tech will allow you to consolidate your contact tracking.

4. Invest in Your Staff

Career Learning and development doesn’t just benefit the individual who is learning. Accounting practice owners can take advantage of the new skills that staff acquire.

For example, you could invest in a staff member to become a certified financial planner. When they’ve completed their course, they can add a fresh new dynamic to the practice.

Also, events and seminars have other advantages other than learning current trends and new ideas. Nothing beats face-to-face contact for company development.

So industry events are a great place to meet new people, get referrals, and build relationships.

Before you pick which conferences and events to attend:

  1. Look over the list of sponsors, speakers, and attendees
  2. Determine if any of them could be a good fit for you
  3. Attend the events that have the most potential for your accounting company based on your results

And bring appropriate business development team members with you to engage with key prospects. For the company, a single event may result in a dozen or more net new leads.

5. Discover Untapped Relationship Potential

Your network is deep and broad, with years or decades of experience developing meaningful relationships. As a result, your accounting business has a lot of unrealized potentials.

Examine your personal network. Determine whether you have any contacts in the desired sector or potential employers.

If you’re in a good relationship with that person, you may ask for a friendly introduction to the people you need to talk to and get things started.

Relationship analytics tools can uncover possibilities and utilize them inside your network to identify mutual connections.

Some connection analytics, for example, display all of the relationships in a company’s network to discover shared contacts.

These types of software may also rate those relationships, making it simple for you to figure out stronger and weaker connections.

Bonus Tips for Accounting Practices

So we’ve now run through five steps to improve your accounting company. As you can see, technology can be a significant contributor to your success.

Before we round up this article, we’d like to add a couple of other considerations. These could boost your accounting firm’s performance.

Commit More Time to Planning Improvements

Most accounting firms operate on a cyclical basis, with a busy and stressful season. We’re guessing you work long hours supervising projects and managing personnel.

There isn’t much time to pause and consider how to expand your accounting firm. And there’s even less time to make improvements.

However, if you want to remove barriers and increase profitability, you’ll need to devise a strategy. Strategic thinking isn’t something you can do on the spur of the moment, so set aside some time for it, just as you would for anything else in your organization.

Then take a step back and consider the larger picture.

Learn the Value of Talent

Your employees have an impact on your company’s revenue, culture, and brand. Do they make customers feel at ease and satisfied? Are they kind to one another?

Are they good at what they do? Are they the types of people that can help you generate new business and expand your accounting firm?

It’s challenging to locate employees with solid accounting and interpersonal abilities. Determine what you can do to get them to come to you.

Increasing employee pay isn’t always attainable, and it’s also not always the best solution.

Some of the best rising talents have a thirst for learning new skills. One way to attract talent then is to provide them with solid mentorship.

Let the potential hire know who will mentor them and tell them all the skills they could learn from this person.

Improve Your Accounting Practice

The suggestions we’ve run through will assist your company in outperforming the competition and increasing revenue at the same time.

Your accounting company will lead the industry with innovative strategies. These strategies can include data enrichment technologies. Also, techniques such as a client-centric approach to business are great!


So thanks for stopping by, and good luck! If you found this article helpful, consider checking out some of our other posts on our blog.


Some other articles you might find of interest:

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