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A Guide to Animation Videos for Your Tech Company

Companies in the tech business know how important it is to grab their audience’s attention and explain complex concepts in a way they can actually understand. This is where animated explainer videos come in. If an image is better than a thousand words, animated videos are like an entire encyclopedia set! They have the power to captivate, educate, and entertain all at once.

As the digital world evolves, the demand for engaging and accessible content has never been higher. This is where the expertise of a Miami video production company becomes indispensable, offering a unique blend of local flair and global proficiency to craft compelling narratives that resonate with diverse audiences.

Before you jump into creating one of these videos, you need to find the right animated explainer video company to bring your vision to life. Lucky for you, this article is here to guide you through the process. We’ll tell you all you need to create animated explainers that meet your needs.

What Are Animated Explainer Videos?

Animation explainer videos are short animated videos that effectively communicate complex ideas, products, or services concisely and engagingly.

They combine visually appealing graphics, characters, and storytelling techniques to simplify intricate concepts and captivate audiences. These videos are commonly used by businesses to educate and inform their target audience, boost brand awareness, and drive customer engagement.

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Questions to Ask Before Starting

Here are some questions to ask when looking to create animated videos and finding the perfect agency for that:

What is your brand goal?

Before you can choose the type of video you want for your brand, you need to know what your brand’s goal is.

What are the key messages you want to convey and the specific goals you want to achieve through the video? Are you trying to sell a SaaS product or offer services? Are you trying to create a community?

Knowing your brand’s purpose will help you determine the type of video you need for your business.

For example, if you’re creating a video to drive sales, you might want to create an advertisement. If you’re making a video to grow your community, you might want to create an explainer video or engage social media influencers.

If you’re not sure what type of video you want, there are a few things that can help you ascertain that.

Some of these things include:

  • the purpose of your video;
  • the information do you want to convey to your target audience;
  • what your video to look like;
  • create a budget;
  • your brand message.

Agencies like MezzoLab can advise you very early in the decision-making process to help you scope out your project.

What kind of video does your brand need?

Before you can decide what type of video you want for your brand, you need to understand the different types of videos and their pros and cons. Here are some of the most common types of videos:

  1. The advertising spot: An advertising spot is a short advertisement intended to sell a product or a service. Commercials are usually 30 to 60 seconds long and often air during breaks in television programs.
  2. Explainer video: An explainer video is a short (1-3 minute) video that explains what your business does. This type of video is mainly used for branding and as a lead-generation tool.
  3. Social media video: A social media video is designed to go viral on social media networks like Facebook, Instagram, and YouTube.
  4. VR/AR: VR and AR are new technologies that allow users to experience virtual and augmented reality, respectively.

Pro Tip: Consider the platform and audience preferences when choosing the type of video to maximize engagement and impact.

Who is your target audience?

You need to know who your target audience is when choosing an audiovisual production agency. Different audiences have different visual preferences.

For example, a general audience will likely be more interested in your logo, while a more specific audience will be more interested in your products or services.

When choosing a media production agency, ask them about their experience working with your target audience. This will help you determine if they’re the right fit for your business.

You can also research your potential audience to understand better what they want from your visuals. For example, you can examine your competitors’ visual marketing campaigns.

How important is quality?

One of the most important considerations when choosing an AV agency is quality. When it comes to branding, visuals are key.

Your visuals must be of high quality to effectively communicate your message to your target audience. If your visuals aren’t high-quality, your audience won’t take your brand seriously. Of course, quality has a price.

But do not worry. You can always ask us for advice on improving your visuals on a smaller budget.

What is your budget?

There’s no denying that branding can be expensive. But do not worry. If you know your budget from the start, you can easily find an audiovisual production agency that matches your needs and price range.

When choosing an audiovisual production agency, ask them for a breakdown of their prices. If you’re working on a tight budget, prioritize the type of video you want. For example, if you’re going to create an advertisement, you don’t usually need a virtual reality experience.

Final Words

Selecting the right animated explainer video company for your tech company is a critical decision that can significantly impact your brand’s perception and audience engagement. By defining your objectives, evaluating portfolios, considering industry experience, reviewing client testimonials, fostering open communication, assessing pricing, and seeking referrals, you can make an informed choice.

With the right agency as your creative partner, you can effectively communicate your tech company’s unique value proposition, captivate your audience, and drive meaningful business outcomes through engaging animated explainer videos.

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